Measurable results: that's what Burgess's inbound marketing program delivers to ITS

ITS, Inc. is a Southern Maine-based full-service information technology company that specializes in IBM products and services, including server virtualization, staff augmentation and storage networking. When ITS first approached Burgess in early 2013, their objective was simple: to build a marketing program that generated bottom-line results.After gaining a thorough understanding of ITS's…
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Burgess Advertising & Marketing’s Campaigns Honored with Golden Arrow Awards from the Maine Public Relations Council

Portland, ME (January 13, 2015) – Burgess Advertising & Marketing was recently honored with two Golden Arrow Awards, Silver and Gold in the Paid/Earned/Owned Campaign category, from the Maine Public Relations Council (MPRC) for our work on the enroll207.com and Save Your Pipes campaigns. The Golden Arrow Awards, judged by a panel of experienced public relations and…
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Halloween Reminder: Early Detection Makes Breast Cancer A Lot Less Scary!

National Breast Cancer Awareness Month may end today, but Halloween is a good occasion to remember: nothing is scarier than being told you have cancer! The good news is that today, breast cancer is highly treatable if detected early.  Even though I was diagnosed with breast cancer 15 years ago, I still recall the feeling in my gut when I heard my diagnosis. I wish I could do…
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Burgess Advertising & Marketing TV Work Honored with 20th Annual Communicator Awards

Portland, ME (September 17, 2014) – Burgess Advertising & Marketing was recently honored with the 20th annual Communicator Awards for our work on the enroll207.com and Save Your Pipes TV campaigns. The Communicator Awards are sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA) to recognize national top-tier marketing and communications professionals. When Maine declined to set up and promote its own Health Insurance Marketplace under the Affordable Care Act...

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Burgess is on an EnRoll!

Burgess covers all the marketing bases to help Mainers get covered. Campaign for enroll207.com achieved best-in-the nation Obamacare enrollment. Everyone remembers the loud cries of pain from visitors to healthcare.gov last fall. But  despite the technical problems on the national level, Maine quietly crushed our state's health insurance enrollment goals, thanks to…
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Burgess Advertising Featured In Portland Daily Sun

Burgess Embarks With Second Generation, First Principles: http://www.portlanddailysun.me/index.php/newsx/local-news/8486-burgess-embarks-with-second-generation-first-principles
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How Blogging Benefits Industrial Companies

When it comes to industrial companies, one of the best ways to improve SEO and encourage better customer engagement is through blogging. A study from 2012 found that 44% of industrial companies and manufacturers have blogs. These blogs are a critical component of attracting more consumers to your website and converting them into customers. Read on to learn more about the benefits of blogging and…
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3 Things to Consider Before You Tweet

As the social media manager for Burgess Advertising and Marketing, I manage multiple Twitter streams every day. This means a whole lot more than just looking for an opportunity to retweet the latest drunken puppy video, it also means that I have to take great care in what message I’m sending, with what voice, and on behalf of whom. There are three major lessons I’ve learned so far…
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Social Media Marketing is a Lot Like a Good Garage Sale

When I was a young man my mother would periodically sign me out of school on a Friday afternoon to “go to the doctor.” Little did the principal know, the doctor was actually a slew of garage sales that my mom and I would visit to search for treasures. My mother is no longer able to go “garage-saling” with me but I have kept the tradition going strong. Just last week I…
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LinkedIn Done Right

            A little while ago I received an email from a sales rep with a company named Group High. The email came through LinkedIn and informed me that while searching LinkedIn my name and profile appeared to fit the type of customer this sales    rep would go after.  The email went on to offer me a chance to check out a short video about the…
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