Burgess Advertising & Marketing TV Work Honored with 20th Annual Communicator Awards

Portland, ME (September 17, 2014) – Burgess Advertising & Marketing was recently honored with the 20th annual Communicator Awards for our work on the enroll207.com and Save Your Pipes TV campaigns. The Communicator Awards are sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA) to recognize national top-tier marketing and communications professionals. When Maine declined to set up and promote its own Health Insurance Marketplace under the Affordable Care Act...

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Burgess is on an EnRoll!

Burgess covers all the marketing bases to help Mainers get covered. Campaign for enroll207.com achieved best-in-the nation Obamacare enrollment. Everyone remembers the loud cries of pain from visitors to healthcare.gov last fall. But  despite the technical problems on the national level, Maine quietly crushed our state's health insurance enrollment goals, thanks to…
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Burgess Advertising Featured In Portland Daily Sun

Burgess Embarks With Second Generation, First Principles: http://www.portlanddailysun.me/index.php/newsx/local-news/8486-burgess-embarks-with-second-generation-first-principles
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How Blogging Benefits Industrial Companies

When it comes to industrial companies, one of the best ways to improve SEO and encourage better customer engagement is through blogging. A study from 2012 found that 44% of industrial companies and manufacturers have blogs. These blogs are a critical component of attracting more consumers to your website and converting them into customers. Read on to learn more about the benefits of blogging and…
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3 Things to Consider Before You Tweet

As the social media manager for Burgess Advertising and Marketing, I manage multiple Twitter streams every day. This means a whole lot more than just looking for an opportunity to retweet the latest drunken puppy video, it also means that I have to take great care in what message I’m sending, with what voice, and on behalf of whom. There are three major lessons I’ve learned so far…
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Social Media Marketing is a Lot Like a Good Garage Sale

When I was a young man my mother would periodically sign me out of school on a Friday afternoon to “go to the doctor.” Little did the principal know, the doctor was actually a slew of garage sales that my mom and I would visit to search for treasures. My mother is no longer able to go “garage-saling” with me but I have kept the tradition going strong. Just last week I…
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LinkedIn Done Right

            A little while ago I received an email from a sales rep with a company named Group High. The email came through LinkedIn and informed me that while searching LinkedIn my name and profile appeared to fit the type of customer this sales    rep would go after.  The email went on to offer me a chance to check out a short video about the…
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What #Hashtags Mean to Facebook

   Hashtags (#) have made their way to Facebook and within this blog I will explain what this new feature means for your personal user experience and also what it can potentially mean for your business. Below is a status I posted to my personal Facebook with a hashtag.      When you click #Hashtags a new screen will popup and any statuses available for your viewing…
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Three Ways to Find the Fun

Fun can be hard to find. When the economy slows, fun can morph into a three-letter word that if talked about, it will be assumed you must not have enough to do and therefore perhaps you’re unneeded. Fun can be dangerous, fun can be risky and fun can be, well you know – fun. Below are three ways that you can identify the fun in your business and use it to potentially gain new…
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Facebook, LinkedIn, and Instagram Implement Changes

One of the best parts of being a social media guy is trying to keep up with the ever-changing landscape. I love that every single time I get used to a social network's layout or options changes ensue. Change is the only guarantee I can ever make to any client about a social network and below are a few changes that happened in the last couple weeks that you should know about.

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