Blog Archive: October 1, 2009 - October 31, 2009

Simple Ideas Create Huge Brand Loyalty

October 26, 2009

Imagine a company that encourages you to give their product to Goodwill as part of their strategy to get you to buy it in the first place!

Stop Talking about "Bad Times"!

October 19, 2009

Guess what? Consumers don’t want to hear about the economic downturn in your ads! So many companies are trying to hitch a sales event to “bad times” that the consuming public is beginning to feel used!

Do Banner Ads Work?

October 5, 2009

We all like to think we are immune to advertising? Yeah . . . we might SEE an ad, but it doesn’t affect our buying decisions, and we don’t really READ the ads or LISTEN. Nowhere is this attitude more pervasive than when applied to how we feel about online advertising. In our way of thinking, banner ads simply exist . . . they are part of the background noise that doesn’t affect us. Right?