Blog Archive: April 1, 2009 - April 30, 2009

Branding . . . It's a personal thing!

It’s almost May, and what’s a new college grad to do when there are no jobs in sight? It’s time to think about branding yourself, or packaging yourself, in a way that allows potential employers to really see your value – even in a market where they might not be considering hiring anyone at all!

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Filing Chapter 11 and Your Brand

Every day, I see more companies filing for reorganization and protection from creditors under Chapter 11 bankruptcy law. Here’s the interesting piece from a marketing perspective: The only REAL difference for many companies in the “before” and “after” filing for Chapter 11 is that now, your customers know you are in financial trouble. Your brand has been tarnished.

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Are you ready for a crisis?

Every successful business has a financial plan and budget, an advertising and marketing plan and budget, and a plan for growth and expansion. However, the majority completely ignores a plan that could mean the difference between survival and disaster -- a crisis management plan.

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