Blog Archive: May 1, 2009 - May 31, 2009

Your Brand -- In One Word!

May 29, 2009

Every brand should strive to own one word in the minds of its customers. Ideally, it’s a word no one else in your field owns.

"Greenwashing" or "Values-based Branding"?

May 27, 2009

Has “greenwashing” ruined values-based branding? Seems like every company is green these days. Every company touts that it recycles paper, encourages car-pooling and swaps incandescent bulbs for CFLs. THEN...they pat themselves on the back in their advertising and sales materials to potential customers as just one more reason YOU should do business with THEM.

Branding Without Content is Fluff!

May 21, 2009

Sell the sizzle...not the steak! That was advice for an old economy! Not one where every marketing penny needs an ROI report attached to justify its very existence. Today, branding without substance and verifiable clout behind it is nothing but fluff. And fluff won’t get your company or your products very far.

The Smart Approach to Social Media

May 12, 2009

Why do companies start with “I guess I need a Facebook page!” when asked if they use social media? In reality, Facebook should be the LAST step to round out your use of social media to drive business...not the first!

Guerilla Marketing: a Grassroots Approach to Marketing

May 5, 2009

Everyone loves to believe that guerilla marketing – a grassroots approach to getting attention for your product or company – is the great panacea...the one idea that will work even in a down economy. Sure, it can be cheaper than paid advertising and garner more media attention than traditional send-out-a-press-release PR methods, but what if it backfires?