Blog Archive: June 1, 2009 - June 30, 2009

The Week We Lost Three Brands.

June 28, 2009

In the advertising industry, we talk about about people as brands and about brand equity – the value a brand has. If you ever doubted the power of the brand persona just take a look at the “brands” we lost this past week – Farrah Fawcett, Michael Jackson and product pitch-man Billy Mays.

Call a Red Chair "Blue" and Voila! New Brand?

June 14, 2009

If you call a red chair “blue,” have you changed the brand?

Setting Your Brand Apart!

June 8, 2009

It’s one thing to have a strong brand. But, what if your competitor’s brand is equally strong? Comparison advertising might be the answer. At the national level, we’ve all seen Campbell soup go head-to-head with Progresso. And, you’ve probably seen the Dunkin Donuts ads touting the results of their national taste test with Starbucks. Finally, over the years, there have been…
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