Blog Archive: August 1, 2009 - August 31, 2009

How to be a "Best Place" to Work!

August 31, 2009

I have to do a little “horn tooting” this week. Burgess Advertising & Marketing was named one of 31 companies to the list of “2009 Best Places to Work in Maine” by The Maine State Council of the Society for Human Resources Management (SHRM).

Take Care of Your Best Brand Ambassadors

August 24, 2009

As business owners and managers, we’re busy steering the ship...worrying about bills, projections and profits, along with ways to market our products and services to keep sales trending up. Don’t forget about your most important brand asset – your employees! These are the folks talking about YOUR company – YOUR brand -- with their friends – at the grocery store, church, the kids’ school, while walking Back Cove.

The Government as Brand Expert?

August 16, 2009

There are many things one can say about the federal government, but “branding expert” has NEVER been one of them...until now! The “Cash for Clunkers” program went from a wrestling match in Congress to a “see-if-it-works” first round program to an advertising slogan that appears in virtually every car dealership ad in America! Now THAT’s branding!

Does Traditional Media Still Matter?

August 4, 2009

I’m not big on advertising another group’s programs on my blog. But this FREE webinar by The Public Relations Society of American (PRSA) was too good . . . too on target . . . to pass up! (And apparently, it’s FREE for PRSA members and nonmembers alike!)