When it comes to the Olympic Games . . . the answer may be “yes!” Advertising gurus on Madison Avenue say that selling ads and sponsorships in the upcoming winter Olympics is proving more difficult than anticipated.
Read MoreWe all know that if you are a non-profit, you don’t want to produce anything printed piece that’s “too flashy” or “too slick”, because your members will cry foul . . . declare that their “dues” are being wasted, etc.
Read MoreDo you really believe that celebrities use the products they hawk? Does it really make any difference to you if Bionic Woman, Lyndsey Wager, really sleeps on a Sleep Number bed? Is THAT why you bought one?
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