Blog Archive: January 1, 2010 - December 31, 2010
December 1, 2010
If the strategies followed by major national retailers are mirrored by local advertisers, this holiday season will see an increase in use of television, a decrease in print advertising and an uptick in budgets for online ads and social networking sites, according to a recent article on BDO’s Retail Compass Survey in Advertising Age magazine. Read More
November 12, 2010
We talk a lot with our clients about their brand, the brand statement and translating brand promises to target audiences. Somewhere in all this lofty talk comes the first stage of brutal branding reality: "Management "gets" the new brand, but how are we going to get employees on board?" Read More
November 3, 2010
'Tis the fall trade show season, and already I've collected more than my share of branded paper cubes, pens and cap snafflers! As I walk from booth to booth, I've been struck by the choices some companies make when it comes to giveaway items. Read More
October 29, 2010
Black Friday? Cyber Monday? Wow...remember when you just went Christmas shopping? Read More
October 19, 2010
In the world of branding, we often talk about “living the brand,” which is the same as “be the ball” if you relate better to sports analogies. It’s understanding that what your brand delivers is way bigger than the sum of the parts. Parts being everything from your logo to your corporate culture to how your phone is answered.
The brands you love and trust deliver good… Read More
October 4, 2010
Recently, I’ve been confronted with questions like: “How do you know advertising works? How do you know my customers won’t buy just as many of my products WITHOUT advertising? You know . . . because they need it?” And, I admit, I’m frustrated by needing to prove the obvious. To explain—even defend—what I consider universal truths!
My responses thus far… Read More
August 25, 2010
If there’s one thing I know about branding, it’s that it needs to be authentic. This week’s example of “Smart Branding” comes directly from the second floor of Burgess Advertising!
So, what do you get when you cross:
1. A modern-day advertising Creative Director who happens to have “old school” skillswith
A TV show (AMC’s Mad Men) about the… Read More
August 5, 2010
I just read another article entitled, “The Best No Cost Marketing Available – Word of Mouth!” and I have a bone to pick with this concept. But first, let me acknowledge: referrals from current and happy customers are important. That said, if you depend solely on current and happy customers telling others to buy your product or use your service, don’t plan on busting off… Read More
July 29, 2010
If your company has been around for 5, 10, 15 or more years, you have a wonderful opportunity to mark the occasion with employees, customers and potential new customers. Anniversaries provide the perfect chance to reinvigorate your brand, reignite interest in your brand, reintroduce your brand to new markets and – if you play your marketing cards right – get free exposure for your… Read More
June 30, 2010
Can the World Cup outshine the Super Bowl for brand awareness?
A number of big traditional Super Bowl advertisers think so, including beer-favorite, Anheuser-Busch, Visa, and Coca-Cola Co. These advertising giants, along with Sony and Samsung, developed World-cup-specific television ads and let their media budgets loose to influence the 100 + million viewers for 30 days over 64 games. (For the… Read More
1 2 | Next >