Blog Archive: January 1, 2010 - December 31, 2010

Holiday Ad Strategies

December 1, 2010

If the strategies followed by major national retailers are mirrored by local advertisers, this holiday season will see an increase in use of television, a decrease in print advertising and an uptick in budgets for online ads and social networking sites, according to a recent article on BDO’s Retail Compass Survey in Advertising Age magazine.

A Solid Brand Needs Brand Champions

November 12, 2010

We talk a lot with our clients about their brand, the brand statement and translating brand promises to target audiences. Somewhere in all this lofty talk comes the first stage of brutal branding reality: "Management "gets" the new brand, but how are we going to get employees on board?"

Promotional Items That Reflect Your Brand

November 3, 2010

'Tis the fall trade show season, and already I've collected more than my share of branded paper cubes, pens and cap snafflers! As I walk from booth to booth, I've been struck by the choices some companies make when it comes to giveaway items.

Branding Shopping Days? What's Next?

October 29, 2010

Black Friday? Cyber Monday? Wow...remember when you just went Christmas shopping?

Your Brand, Your Lifestyle

October 19, 2010

In the world of branding, we often talk about “living the brand,” which is the same as “be the ball” if you relate better to sports analogies. It’s understanding that what your brand delivers is way bigger than the sum of the parts. Parts being everything from your logo to your corporate culture to how your phone is answered. The brands you love and trust deliver good…
Read More

How Do You Know Advertising Works?

October 4, 2010

Recently, I’ve been confronted with questions like: “How do you know advertising works? How do you know my customers won’t buy just as many of my products WITHOUT advertising? You know . . . because they need it?” And, I admit, I’m frustrated by needing to prove the obvious. To explain—even defend—what I consider universal truths! My responses thus far…
Read More

Burgess Advertising Goes MAD!!

August 25, 2010

If there’s one thing I know about branding, it’s that it needs to be authentic. This week’s example of “Smart Branding” comes directly from the second floor of Burgess Advertising! So, what do you get when you cross: 1. A modern-day advertising Creative Director who happens to have “old school” skillswith A TV show (AMC’s Mad Men) about the…
Read More

It Takes More Than "Word-of-Mouth"

August 5, 2010

I just read another article entitled, “The Best No Cost Marketing Available – Word of Mouth!” and I have a bone to pick with this concept. But first, let me acknowledge: referrals from current and happy customers are important. That said, if you depend solely on current and happy customers telling others to buy your product or use your service, don’t plan on busting off…
Read More

Brand Anniversary? It's Time to Celebrate!

July 29, 2010

If your company has been around for 5, 10, 15 or more years, you have a wonderful opportunity to mark the occasion with employees, customers and potential new customers. Anniversaries provide the perfect chance to reinvigorate your brand, reignite interest in your brand, reintroduce your brand to new markets and – if you play your marketing cards right – get free exposure for your…
Read More

World Cup, Super Bowl and YOUR Brand!

June 30, 2010

Can the World Cup outshine the Super Bowl for brand awareness? A number of big traditional Super Bowl advertisers think so, including beer-favorite, Anheuser-Busch, Visa, and Coca-Cola Co. These advertising giants, along with Sony and Samsung, developed World-cup-specific television ads and let their media budgets loose to influence the 100 + million viewers for 30 days over 64 games. (For the…
Read More

1 2 | Next >