Blog Archive: January 1, 2010 - January 31, 2010

Beyond the "Social" in "Social Media"

January 18, 2010

Social media is a lot more than “social.” Your interactions with clients or customers via social media forums can sometimes replace more traditional media touch points. For example, a customer may learn what they need to know about you from your facebook fan page and skip right past your paid banner ads. But more often than not, your social media channels complement, rather than…
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Is there a "Hol" in Your Marketing Approach?

January 11, 2010

Maybe there should be! It’s a new year! And I have a challenge for you. Between now and March 1, look at your company’s marketing efforts through the lens of holistic marketing. What does that mean, you ask? It means taking a 10,000-foot view of everything you do to sell your products or services – and I do mean everything. Most businesses get caught up in focusing on the price…
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