Blog Archive: November 1, 2010 - November 30, 2010

A Solid Brand Needs Brand Champions

November 12, 2010

We talk a lot with our clients about their brand, the brand statement and translating brand promises to target audiences. Somewhere in all this lofty talk comes the first stage of brutal branding reality: "Management "gets" the new brand, but how are we going to get employees on board?"

Promotional Items That Reflect Your Brand

November 3, 2010

'Tis the fall trade show season, and already I've collected more than my share of branded paper cubes, pens and cap snafflers! As I walk from booth to booth, I've been struck by the choices some companies make when it comes to giveaway items.