Blog Archive: August 1, 2010 - August 31, 2010
August 25, 2010
If there’s one thing I know about branding, it’s that it needs to be authentic. This week’s example of “Smart Branding” comes directly from the second floor of Burgess Advertising!
So, what do you get when you cross:
1. A modern-day advertising Creative Director who happens to have “old school” skillswith
A TV show (AMC’s Mad Men) about the…
Read More August 5, 2010
I just read another article entitled, “The Best No Cost Marketing Available – Word of Mouth!” and I have a bone to pick with this concept. But first, let me acknowledge: referrals from current and happy customers are important. That said, if you depend solely on current and happy customers telling others to buy your product or use your service, don’t plan on busting off…
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