Blog Archive: January 1, 2011 - December 31, 2011
Want to avoid the deadliest 3 marketing plan sins?
Time to talk to Burgess now.
Ask yourself honestly: which of these three pitfalls is keeping you from developing an effective marketing plan for 2012?
- Failure to launch: A great marketing plan takes preparation and foresight. Waiting till it’s too late can cost you dearly.
- Failure to reach: It takes extraordinary efforts to reach today’s busy, multitasking consumers and businesses. Using one single medium—e.g., TV spots, trade magazine ads or Google AdWords—alone probably won’t cut it.
- Failure to learn: Everyone knows you shouldn’t expect different results from the same tired approach. So make sure you explore new media, creative and PR ideas every chance you get.
At Burgess, we’ve helped dozens of clients plan effectively, on time and on budget. We know how to locate your best prospects, and how to talk to them persuasively.
Read MoreWe Don’t Sell Products. We Solve Problems.
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Improving Open Rates for E-newsletters
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Totally Hooked on TED
Over the past year, I’ve been smitten . . . by Ted. No, not the coffee delivery guy; but rather by TED (Technology, Entertainment and Design) – a conference where innovators are given a brief platform of 18-20 minutes to share engaging and innovative ideas. Each segment is later made available on YouTube aka, “TED Talks.”
Read MoreWhy Your Advertising NEEDS to Break Out of the Predictable
I admit it. I play Scrabble on my iPhone WHILE I’m watching TV. But, because I work in advertising, I often play DURING the show and stop to watch the ads. Unfortunately, a lot of smart phone users are doing just the opposite.
Read MoreWhat Can You Learn from Oprah?
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Is Your Brand the “Best?” Does Anyone Care?
Does anyone believe anything they read anymore? Have we become so cynical as a society that we’ve come to believe it doesn’t matter if what we say is true or not, because no one believes anything they see, hear or read, anyway?
Read MoreWant to Sell More? Look at the Packaging!
Do you have a product or service that’s just not moving? On the surface, it seems to meet a critical need, the price seems reasonable and when you tell potential clients or customers about it, they like the idea. Heck, a few have even bought once you explained it to them. Wait . . . come again? They bought your product or service when you were able to explain it? That’s when you know you have a packaging problem — a marketing and branding problem — NOT a product problem!
Read MoreHow you Write DOES affect what THEY think!
Yes, I know we are in the age of texting. Yes, I know shortcuts in language are fairly easily understood, even by folks over the age of 30. But “somebody” forgot to tell the millions of unemployed currently looking for jobs in business that writing clearly and concisely is STILL critical to success in the workplace.
Read MoreHow Much Harm Can One Unhappy Customer Do?
Think one disgruntled customer can’t hurt your company that bad? Think again!
One-quarter of U.S. consumers are far more likely to spread the word about a bad experience or product than a good one, according to Colloquy's latest research into word-of-mouth sharing practices.
Read MoreCategories
- Economy
- Government at Work
- Human Resources
- Legal
- Management
- Marketing
- Sales
- Starting a Business
- Sustainable Business
- Tools
- Social Media
Recent Posts
- Facebook Timeline 101: Part 3
May 17, 2012 - Facebook Timeline 101: Part 2
April 19, 2012 - How Mainers Blend Platforms to Source News
April 10, 2012 - Facebook Timeline 101: Part 1
March 30, 2012 - Creation Vs. Curation: Which is best for your brand?
February 10, 2012
Recent Comments
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September 13, 2011 - Finally someone willing to tell the truth of marketing. It can back fire. A lot of time when my clients hears about guerrilla marketing they start…
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December 31, 2010 - truly loved the article added to my favourites
December 30, 2010
Post Archive
2012 (5) 2011 (16) 2010 (20) 2009 (33)Tags
- Marketing
- Promotion
- Mad Men
- Branding
- Cyber Monday
- Word-of-mouth referrals
- Brand Anniversary
- Social Media
- Storytelling
- Viral Marketing
- Holistic Marketing.
- Strategic Selling
- Banner Ads
- Celebrity Endorsements.
- Work Environment
- Crowdsourcing
- Public Relations
- Guerrilla Marketing
- Marketing Yourself
- Trade Shows
- Giveaways
- Brand Champions
- Brand Promise
- Brand Launch
- advertising
- holiday advertising
- television
- online
- Facebook Timeline
- Cover Images
- Facebook Apps
