Blog Archive: February 1, 2011 - February 28, 2011

Donâ€™t Write Boomers Off Yet!

February 28, 2011

ï»¿We see many companies today trying to chase after younger buyers, many times at the expense of what could be their core customer base. Why? It’s kind of like chasing the fountain of youth. Executives running today’s companies are in their 50s and 60s. They fear becoming dinosaurs, so in an effort to prove they – and, by extension, their companies – are on the leading edge of new sales techniques, they begin to go after a younger demo.

Can You Create a Brand Extension and Make Money?

February 16, 2011

Small local and regional companies have a predictable pattern of looking at ways to increase sales, but rarely does it include slapping their brand on an entirely new product aimed at an entirely different audience – that is, the “brand extension.”

What does Super Bowl Advertising Have to Do with My Business?

February 7, 2011

With all the hype about “what Super Bowl ad did you like the best?” “Which ads were good?” “Which ones were bad?” you might be inclined to ask, “Who cares? I have 15 employees on my payroll (or 150), and we need to sell more widgets! I don’t give a rat’s nine lives about Super Bowl Advertising! I don’t even have time to run a classified ad to replace the sales rep who left last week!”

True enough on most points. But here’s one reason why you might care.