Blog Archive: January 1, 2011 - December 31, 2011

Living Your Brand Behind the Podium

March 8, 2011

ï»¿As a business leader or owner, nowhere is your brand more on the line than when you are making a speech or giving a presentation. Why? Because – for better or worse – you ARE the brand; you are a walking, living, breathing testament of exactly what your company’s brand stands for!

Donâ€™t Write Boomers Off Yet!

February 28, 2011

ï»¿We see many companies today trying to chase after younger buyers, many times at the expense of what could be their core customer base. Why? It’s kind of like chasing the fountain of youth. Executives running today’s companies are in their 50s and 60s. They fear becoming dinosaurs, so in an effort to prove they – and, by extension, their companies – are on the leading edge of new sales techniques, they begin to go after a younger demo.

Can You Create a Brand Extension and Make Money?

February 16, 2011

Small local and regional companies have a predictable pattern of looking at ways to increase sales, but rarely does it include slapping their brand on an entirely new product aimed at an entirely different audience – that is, the “brand extension.”

What does Super Bowl Advertising Have to Do with My Business?

February 7, 2011

With all the hype about “what Super Bowl ad did you like the best?” “Which ads were good?” “Which ones were bad?” you might be inclined to ask, “Who cares? I have 15 employees on my payroll (or 150), and we need to sell more widgets! I don’t give a rat’s nine lives about Super Bowl Advertising! I don’t even have time to run a classified ad to replace the sales rep who left last week!”

True enough on most points. But here’s one reason why you might care.

Connecting the Communications Dots

January 20, 2011

If I see any new trend in social marketing for 2011, it’s connecting the communications dots. For many companies, 2010 was the first step into expanding their e-communications:

Companies switched from print newsletters to e-newsletters (or at least offered their clients and customers the option of getting information by email or in print.)
Businesses dipped their collective toe into social media. They beefed up their Facebook pages, they started Tweeting and began to explore Foursquare, YouTube, blogs and other online avenues for connecting with key target audiences.

But in many cases, these first efforts were NOT always connected to each other...

Get your sales moving again in 2011!

January 11, 2011

Let’s face it, times continued to be tough for many Maine businesses in 2010. But 2011 is already looking a little brighter. What does that mean for your business? It’s time to stop waiting for your sales to come back and start making your own good fortune! Now’s the time to step up your game to ensure your business thrives while competitors continue to stumble.

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