Blog Archive: January 1, 2012 - December 31, 2012

Burgess Employees in the Community

November 29, 2012

In our previous blog post, Good Corporate Citizens need Passion; we discussed the virtues of community relations and when it makes sense for your organization to get involved. This month we’ll shift gears and look at some of the staff at Burgess and learn about their individual passions and time spent volunteering.

Four Steps for Effective Communications Planning and Budgeting for 2013

November 29, 2012

With just a few weeks left in 2012, the time to plan for 2013 is now. To help you get the most out of your precious time and budget, we’d like to share four steps that our clients have found critical to developing an effective communications plan...

Good Corporate Citizens Need Passion

August 13, 2012

Since its inception in 2008, the Tri for a Cure has become one of the most high profile and successful fundraising events in the state. Now entering its fifth year, this pink-laden race raised more than $1.2 million to fund cancer research, education and patient support groups this year. Most importantly, all of those funds will remain in Maine!

For the past five years, we have lent our talents and support to the amazing team at the Maine Cancer Foundation and Tri for a Cure. We have actively contributed close to $50,000 of in kind services (lest we forget blood, sweat and tears!) to the Tri for a Cure for by providing various marketing and sponsorship support as needed.

Agency Celebrates Founder's Return

June 15, 2012

While a lot of dubious Toms, Dicks and Harriets have been running for President, one fully qualified woman has prepared to resume serving as President...of Burgess Advertising & Marketing, that is!

Facebook Timeline 101: Part 3

May 17, 2012

How to Use Timeline to Support Your Overall Marketing Activities

This is the third and final post in a three-part series designed to help you keep up with and take advantage of Facebook’s Timeline interface. In part one, we looked at the immediate changes that would alter your fan page’s look and feel. The second installment explored the new features that affect how your content is displayed on the Timeline. Now, we’re going to talk about how to fit Timeline posts into your overall marketing plan.

Facebook Timeline 101: Part 2

April 19, 2012

In this second installment we’ll explore the Timeline’s Milestone, Pinning and Highlighting features. These new features place more emphasis on visually appealing content, so your content strategy should focus on graphics, pictures and videos that encourage dialogue.

How Mainers Blend Platforms to Source News

April 10, 2012

Betty Angell, Sr. Media Planner/Buyer

Below is a slide from a keynote given by Pew Research Center/Internet and American Life Project Director Lee Rainie at the National Federation of Advanced Information Services Conference (02.26.12) about the way the Internet and mobile connectivity have transformed the worlds of networked individuals. It made me think you would be interested in knowing how Mainers tend to source their news. This information is especially helpful as you consider how to reach your own target audiences.

How Mainers Blend Platforms to Source News

Facebook Timeline 101: Part 1

March 30, 2012

Cover Images, Profiles and Page Tabs

Just when you were getting comfortable navigating the high seas of Facebook, Zuckerberg sends a tidal wave of new features and changes your way. This post is the first in a three-part series designed to give you a port during this storm of change.

Creation Vs. Curation: Which is best for your brand?

February 10, 2012

Creation. It happens quicker than the flip of a switch. Sparks fly and light bulbs go off. An idea is born which best captures your brand’s essence and drives growth for your business. There is something behind “it,” swagger, panache, a certain element that can’t be replicated anywhere else.

“It” is only found at your ad agency.

“It” is the reason you partnered with them.

“It” is their creative capability.

Curation. It’s a recent trend that shifts emphasis from an agency’s ability to create and places that onus on third parties.