Blog Archive: January 1, 2012 - December 31, 2012
Facebook Timeline 101: Part 3
How to Use Timeline to Support Your Overall Marketing Activities
This is the third and final post in a three-part series designed to help you keep up with and take advantage of Facebook’s Timeline interface. In part one, we looked at the immediate changes that would alter your fan page’s look and feel. The second installment explored the new features that affect how your content is displayed on the Timeline. Now, we’re going to talk about how to fit Timeline posts into your overall marketing plan.
Read MoreFacebook Timeline 101: Part 2
In this second installment we’ll explore the Timeline’s Milestone, Pinning and Highlighting features. These new features place more emphasis on visually appealing content, so your content strategy should focus on graphics, pictures and videos that encourage dialogue.
Read MoreHow Mainers Blend Platforms to Source News
Betty Angell, Sr. Media Planner/Buyer
Below is a slide from a keynote given by Pew Research Center/Internet and American Life Project Director Lee Rainie at the National Federation of Advanced Information Services Conference (02.26.12) about the way the Internet and mobile connectivity have transformed the worlds of networked individuals. It made me think you would be interested in knowing how Mainers tend to source their news. This information is especially helpful as you consider how to reach your own target audiences.
Facebook Timeline 101: Part 1
Cover Images, Profiles and Page Tabs
Just when you were getting comfortable navigating the high seas of Facebook, Zuckerberg sends a tidal wave of new features and changes your way. This post is the first in a three-part series designed to give you a port during this storm of change.
Creation Vs. Curation: Which is best for your brand?
Creation. It happens quicker than the flip of a switch. Sparks fly and light bulbs go off. An idea is born which best captures your brand’s essence and drives growth for your business. There is something behind “it,” swagger, panache, a certain element that can’t be replicated anywhere else.
“It” is only found at your ad agency.
“It” is the reason you partnered with them.
“It” is their creative capability.
Curation. It’s a recent trend that shifts emphasis from an agency’s ability to create and places that onus on third parties.
Read MoreCategories
- Economy
- Government at Work
- Human Resources
- Legal
- Management
- Marketing
- Sales
- Starting a Business
- Sustainable Business
- Tools
- Social Media
Recent Posts
- Facebook Timeline 101: Part 3
May 17, 2012 - Facebook Timeline 101: Part 2
April 19, 2012 - How Mainers Blend Platforms to Source News
April 10, 2012 - Facebook Timeline 101: Part 1
March 30, 2012 - Creation Vs. Curation: Which is best for your brand?
February 10, 2012
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December 30, 2010
Post Archive
2012 (5) 2011 (16) 2010 (20) 2009 (33)Tags
- Marketing
- Promotion
- Mad Men
- Branding
- Cyber Monday
- Word-of-mouth referrals
- Brand Anniversary
- Social Media
- Storytelling
- Viral Marketing
- Holistic Marketing.
- Strategic Selling
- Banner Ads
- Celebrity Endorsements.
- Work Environment
- Crowdsourcing
- Public Relations
- Guerrilla Marketing
- Marketing Yourself
- Trade Shows
- Giveaways
- Brand Champions
- Brand Promise
- Brand Launch
- advertising
- holiday advertising
- television
- online
- Facebook Timeline
- Cover Images
- Facebook Apps
