Blog Archive: February 1, 2012 - February 29, 2012
Creation Vs. Curation: Which is best for your brand?
February 10, 2012
Creation. It happens quicker than the flip of a switch. Sparks fly and light bulbs go off. An idea is born which best captures your brand’s essence and drives growth for your business. There is something behind “it,” swagger, panache, a certain element that can’t be replicated anywhere else.
“It” is only found at your ad agency.
“It” is the reason you partnered with them.
“It” is their creative capability.
Curation. It’s a recent trend that shifts emphasis from an agency’s ability to create and places that onus on third parties.
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March 30, 2012 - Creation Vs. Curation: Which is best for your brand?
February 10, 2012
Recent Comments
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December 31, 2010 - truly loved the article added to my favourites
December 30, 2010
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