January 16, 2017
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January 28, 2016
This is the third and final post in a three-part series designed to help you keep up with and take advantage of Facebook’s Timeline interface. In part one, we looked at the immediate changes that would alter your fan page’s look and feel. The second installment explored the new features that affect how your content is displayed on the Timeline. Now, we’re going to talk about how to fit Timeline posts into your overall marketing plan.Read More
Just when you were getting comfortable navigating the high seas of Facebook, Zuckerberg sends a tidal wave of new features and changes your way. This post is the first in a three-part series designed to give you a port during this storm of change.
Ask yourself honestly: which of these three pitfalls is keeping you from developing an effective marketing plan for 2012?
At Burgess, we’ve helped dozens of clients plan effectively, on time and on budget. We know how to locate your best prospects, and how to talk to them persuasively.Read More
Do you have a product or service that’s just not moving? On the surface, it seems to meet a critical need, the price seems reasonable and when you tell potential clients or customers about it, they like the idea. Heck, a few have even bought once you explained it to them. Wait . . . come again? They bought your product or service when you were able to explain it? That’s when you know you have a packaging problem — a marketing and branding problem — NOT a product problem!Read More
Yes, I know we are in the age of texting. Yes, I know shortcuts in language are fairly easily understood, even by folks over the age of 30. But “somebody” forgot to tell the millions of unemployed currently looking for jobs in business that writing clearly and concisely is STILL critical to success in the workplace.Read More
Think one disgruntled customer can’t hurt your company that bad? Think again!
One-quarter of U.S. consumers are far more likely to spread the word about a bad experience or product than a good one, according to Colloquy's latest research into word-of-mouth sharing practices.Read More
ï»¿As a business leader or owner, nowhere is your brand more on the line than when you are making a speech or giving a presentation. Why? Because – for better or worse – you ARE the brand; you are a walking, living, breathing testament of exactly what your company’s brand stands for!Read More