Blog Posts by Category - Marketing
Facebook Timeline 101: Part 3
How to Use Timeline to Support Your Overall Marketing Activities
This is the third and final post in a three-part series designed to help you keep up with and take advantage of Facebook’s Timeline interface. In part one, we looked at the immediate changes that would alter your fan page’s look and feel. The second installment explored the new features that affect how your content is displayed on the Timeline. Now, we’re going to talk about how to fit Timeline posts into your overall marketing plan.
Read MoreFacebook Timeline 101: Part 1
Cover Images, Profiles and Page Tabs
Just when you were getting comfortable navigating the high seas of Facebook, Zuckerberg sends a tidal wave of new features and changes your way. This post is the first in a three-part series designed to give you a port during this storm of change.
Want to avoid the deadliest 3 marketing plan sins?
Time to talk to Burgess now.
Ask yourself honestly: which of these three pitfalls is keeping you from developing an effective marketing plan for 2012?
- Failure to launch: A great marketing plan takes preparation and foresight. Waiting till it’s too late can cost you dearly.
- Failure to reach: It takes extraordinary efforts to reach today’s busy, multitasking consumers and businesses. Using one single medium—e.g., TV spots, trade magazine ads or Google AdWords—alone probably won’t cut it.
- Failure to learn: Everyone knows you shouldn’t expect different results from the same tired approach. So make sure you explore new media, creative and PR ideas every chance you get.
At Burgess, we’ve helped dozens of clients plan effectively, on time and on budget. We know how to locate your best prospects, and how to talk to them persuasively.
Read MoreImproving Open Rates for E-newsletters
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What Can You Learn from Oprah?
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Want to Sell More? Look at the Packaging!
Do you have a product or service that’s just not moving? On the surface, it seems to meet a critical need, the price seems reasonable and when you tell potential clients or customers about it, they like the idea. Heck, a few have even bought once you explained it to them. Wait . . . come again? They bought your product or service when you were able to explain it? That’s when you know you have a packaging problem — a marketing and branding problem — NOT a product problem!
Read MoreHow you Write DOES affect what THEY think!
Yes, I know we are in the age of texting. Yes, I know shortcuts in language are fairly easily understood, even by folks over the age of 30. But “somebody” forgot to tell the millions of unemployed currently looking for jobs in business that writing clearly and concisely is STILL critical to success in the workplace.
Read MoreHow Much Harm Can One Unhappy Customer Do?
Think one disgruntled customer can’t hurt your company that bad? Think again!
One-quarter of U.S. consumers are far more likely to spread the word about a bad experience or product than a good one, according to Colloquy's latest research into word-of-mouth sharing practices.
Read MoreLiving Your Brand Behind the Podium
As a business leader or owner, nowhere is your brand more on the line than when you are making a speech or giving a presentation. Why? Because – for better or worse – you ARE the brand; you are a walking, living, breathing testament of exactly what your company’s brand stands for!
Read MoreDon’t Write Boomers Off Yet!
We see many companies today trying to chase after younger buyers, many times at the expense of what could be their core customer base. Why? It’s kind of like chasing the fountain of youth. Executives running today’s companies are in their 50s and 60s. They fear becoming dinosaurs, so in an effort to prove they – and, by extension, their companies – are on the leading edge of new sales techniques, they begin to go after a younger demo.
Read MoreCategories
- Economy
- Government at Work
- Human Resources
- Legal
- Management
- Marketing
- Sales
- Starting a Business
- Sustainable Business
- Tools
- Social Media
Recent Posts
- Facebook Timeline 101: Part 3
May 17, 2012 - Facebook Timeline 101: Part 2
April 19, 2012 - How Mainers Blend Platforms to Source News
April 10, 2012 - Facebook Timeline 101: Part 1
March 30, 2012 - Creation Vs. Curation: Which is best for your brand?
February 10, 2012
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December 30, 2010
Post Archive
2012 (5) 2011 (16) 2010 (20) 2009 (33)Tags
- Marketing
- Promotion
- Mad Men
- Branding
- Cyber Monday
- Word-of-mouth referrals
- Brand Anniversary
- Social Media
- Storytelling
- Viral Marketing
- Holistic Marketing.
- Strategic Selling
- Banner Ads
- Celebrity Endorsements.
- Work Environment
- Crowdsourcing
- Public Relations
- Guerrilla Marketing
- Marketing Yourself
- Trade Shows
- Giveaways
- Brand Champions
- Brand Promise
- Brand Launch
- advertising
- holiday advertising
- television
- online
- Facebook Timeline
- Cover Images
- Facebook Apps
