Logo Logo
Facebook Twitter LinkedIn Google+ Our Blog

Blog Posts by Category - Sales

Want to Sell More? Look at the Packaging!

Do you have a product or service that’s just not moving? On the surface, it seems to meet a critical need, the price seems reasonable and when you tell potential clients or customers about it, they like the idea. Heck, a few have even bought once you explained it to them. Wait . . . come again? They bought your product or service when you were able to explain it? That’s when you know you have a packaging problem — a marketing and branding problem — NOT a product problem!

Read More

How you Write DOES affect what THEY think!

Yes, I know we are in the age of texting. Yes, I know shortcuts in language are fairly easily understood, even by folks over the age of 30. But “somebody” forgot to tell the millions of unemployed currently looking for jobs in business that writing clearly and concisely is STILL critical to success in the workplace.

Read More

How Much Harm Can One Unhappy Customer Do?

Think one disgruntled customer can’t hurt your company that bad? Think again!

One-quarter of U.S. consumers are far more likely to spread the word about a bad experience or product than a good one, according to Colloquy's latest research into word-of-mouth sharing practices.

Read More

Living Your Brand Behind the Podium

As a business leader or owner, nowhere is your brand more on the line than when you are making a speech or giving a presentation. Why? Because – for better or worse – you ARE the brand; you are a walking, living, breathing testament of exactly what your company’s brand stands for!

Read More

Don’t Write Boomers Off Yet!

We see many companies today trying to chase after younger buyers, many times at the expense of what could be their core customer base. Why? It’s kind of like chasing the fountain of youth. Executives running today’s companies are in their 50s and 60s. They fear becoming dinosaurs, so in an effort to prove they – and, by extension, their companies – are on the leading edge of new sales techniques, they begin to go after a younger demo.

Read More

What does Super Bowl Advertising Have to Do with My Business?

With all the hype about “what Super Bowl ad did you like the best?” “Which ads were good?” “Which ones were bad?” you might be inclined to ask, “Who cares? I have 15 employees on my payroll (or 150), and we need to sell more widgets! I don’t give a rat’s nine lives about Super Bowl Advertising! I don’t even have time to run a classified ad to replace the sales rep who left last week!”

True enough on most points. But here’s one reason why you might care.

Read More

Get your sales moving again in 2011!

Let’s face it, times continued to be tough for many Maine businesses in 2010. But 2011 is already looking a little brighter. What does that mean for your business? It’s time to stop waiting for your sales to come back and start making your own good fortune! Now’s the time to step up your game to ensure your business thrives while competitors continue to stumble.

Read More

Holiday Ad Strategies

If the strategies followed by major national retailers are mirrored by local advertisers, this holiday season will see an increase in use of television, a decrease in print advertising and an uptick in budgets for online ads and social networking sites, according to a recent article on BDO’s Retail Compass Survey in Advertising Age magazine.

Read More

Brand Anniversary? It's Time to Celebrate!

If your company has been around for 5, 10, 15 or more years, you have a wonderful opportunity to mark the occasion with employees, customers and potential new customers. Anniversaries provide the perfect chance to reinvigorate your brand, reignite interest in your brand, reintroduce your brand to new markets and – if you play your marketing cards right – get free exposure for your…
Read More

Consumers Have to Power to Change a Brand

Remember the TV commercials over the past 6 months from the “corn people” (aka the Corn Refiners Association) explaining that high fructose corn syrup isn’t really bad for you...that’s it’s just corn? Looks like the Make-High-Fructose-Corn-Syrup-Look-Benign branding project may well have seen better days.Educated moms still don’t want their kids to ingest…
Read More

1 2 3 4 | Next >