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Blog Posts by Category - Social Media

What #Hashtags Mean to Facebook

   Hashtags (#) have made their way to Facebook and within this blog I will explain what this new feature means for your personal user experience and also what it can potentially mean for your business. Below is a status I posted to my personal Facebook with a hashtag.     When you click #Hashtags a new screen will popup and any statuses available for your viewing…
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Five Social Networks You May Not Know About

Everyone has a little down time during their day and some of us choose to go for a walk and take in some fresh air, add some musings to our latest novella, or continue deeper into our studies of Deepak Chopra’s latest work. Others of us look for obscure, yet popular social networks that the masses may not know about. Below you will find a list of 5 social networks I doubt you know…
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Facebook Timeline 101: Part 3

How to Use Timeline to Support Your Overall Marketing Activities

This is the third and final post in a three-part series designed to help you keep up with and take advantage of Facebook’s Timeline interface. In part one, we looked at the immediate changes that would alter your fan page’s look and feel. The second installment explored the new features that affect how your content is displayed on the Timeline. Now, we’re going to talk about how to fit Timeline posts into your overall marketing plan.

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Facebook Timeline 101: Part 2

In this second installment we’ll explore the Timeline’s Milestone, Pinning and Highlighting features. These new features place more emphasis on visually appealing content, so your content strategy should focus on graphics, pictures and videos that encourage dialogue.

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Facebook Timeline 101: Part 1

Cover Images, Profiles and Page Tabs

Just when you were getting comfortable navigating the high seas of Facebook, Zuckerberg sends a tidal wave of new features and changes your way. This post is the first in a three-part series designed to give you a port during this storm of change.


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What Can You Learn from Oprah?

This past week, Oprah Winfrey ended her 25 years as a daytime TV talk show host. With 18 million viewers watching the 4,560th show – the brand we know as Oprah bid us all a grand-beyond-imagination farewell, leaving no doubt that she left on her terms and on a very high note.I was thinking about the attributes that make Oprah the poster child for successful personal branding. Whether you…
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Connecting the Communications Dots

If I see any new trend in social marketing for 2011, it’s connecting the communications dots. For many companies, 2010 was the first step into expanding their e-communications:

  • Companies switched from print newsletters to e-newsletters (or at least offered their clients and customers the option of getting information by email or in print.)
  • Businesses dipped their collective toe into social media. They beefed up their Facebook pages, they started Tweeting and began to explore Foursquare, YouTube, blogs and other online avenues for connecting with key target audiences.

But in many cases, these first efforts were NOT always connected to each other...

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