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Portland, ME (January 4, 2015) – Burgess Advertising & Marketing was recently recognized by the Maine Public Relations Council (MPRC) with four Golden Arrow Awards across multiple categories, including Website, Paid/Earned/Owned Campaign, Marketing Collateral and Odds and Ends, highlighting the agency’s outstanding communications efforts on behalf of its clients.
Burgess was honored with a Silver Award in the Paid/Earned/Owned Campaign category for the second year (2014-15) of the Enroll207.com campaign. When the State of Maine declined to set up and promote its own Health Insurance Marketplace under the Affordable Care Act, the Maine Health Access Foundation (MeHAF) stepped up to create enroll207.com, a website offering Mainers information about the new Marketplace health insurance plan options available through Healthcare.gov. After exceeding year-one (2013-14) expectations for enrollment among uninsured and underinsured Mainers, MeHAF set an ambitious goal of re-enrolling 33,000 Mainers in health Insurance Marketplace plans and enrolling 15,000 for the first time. Burgess’s multi-pronged digital, print and social media campaign complemented community outreach efforts that helped encourage more than 75,000 Mainers to sign up for 2015 coverage—56% more than the original target—with 47% of sign-ups being first-time enrollees. More information is available on the enroll207.com website and social media pages.
Burgess’s work on the Enroll207.com campaign was also recognized with a Gold Award In the category of Marketing Collateral, for Multilingual Booklets educating the newly insured on how to use their new health plans. In order to target ethnic minorities in the rapidly diversifying population in Maine’s largest cities, Burgess partnered with MeHAF and many grassroots grantee organizations to design and develop a series of six multilingual informational booklets, a transit ad and a TV spot featuring members of Portland’s immigrant populations. The booklets were so successful statewide that they were then distributed nationally by other like-minded organizations.
In the Website category, Burgess received a Silver Award for its work for the Greater Augusta Utility District (GAUD), which serves the water, wastewater and stormwater needs of Augusta and several surrounding towns. GAUD’s existing website was dated, and information relevant to ratepayers was hard to find. Burgess rewrote, restructured and fine-tuned the site, transforming it into a user-friendly, informative, transparent and customer-centric source for all stakeholders. Particular attention was focused on GAUD’s environmental efforts, through a section titled, “Green GAUD,” providing water conservation tips, “Go Paperless” billing options, and detailed information about how GAUD protects local waterways from pollution. The improved site is available online at www.greateraugustautilitydistrict.org.
Burgess was also honored in the Odds and Ends Category for the Tri for a Cure Athlete Guide, an informative packet distributed to all athletes participating in the 8th Annual Maine Cancer Foundation Tri for a Cure. Throughout the previous seven years of the event, athletes were given an email-based, all-text Athlete Guide, providing important details leading up to the race. However, based on the barrage of questions the Tri organizers received leading up to the event each year, they concluded that the guide was not being read or retained. Burgess donated its staff’s copywriting and design skills to create an easy-to-read, engaging guide for the 1,400+ Tri participants, using a magazine style layout, compete with how-to photos, that was posted and distributed electronically. The Maine Cancer Foundation reported positive feedback, and received fewer questions from the participants before the race. The 2015 event raised more than $1.5 million dollars to support cancer research, prevention education and patient support services, making it the largest single-day fundraiser in Maine.
For more information about the MPRC Golden Arrow Awards, please visit mrprcouncil.org.
About Burgess Advertising & Marketing
Burgess Advertising & Marketing has more than 28 years of experience as a full-service advertising, marketing, digital and public relations communications agency. Based in Portland, Maine, Burgess serves clients in a variety of fields ranging from healthcare, industrial, nonprofits, and financial/insurance. For more information, please visit burgessadv.com.
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