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September 17, 2014, 1:54 PM
Portland, ME (September 17, 2014) – Burgess Advertising & Marketing was recently honored with the 20th annual Communicator Awards for our work on the enroll207.com and Save Your Pipes TV campaigns. The Communicator Awards are sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA) to recognize national top-tier marketing and communications professionals.
When Maine declined to set up and promote its own Health Insurance Marketplace under the Affordable Care Act, the Maine Health Access Foundation (MeHAF) stepped up to create enroll207.com, a website to inform Mainers about the availability of new health insurance options available on Healthcare.gov. Burgess worked with MeHAF to implement a multi-pronged effort to build awareness of enroll207.com, and position it as “Your Maine Connection to the Health Insurance Marketplace”. The enroll207.com campaign won an Award of Excellence for three TV spots (“Birthday”, “Soccer” and “Covered”). As a result of the aggressive campaign, Burgess and MeHAF were able to overcome the federal website’s rollout challenges and help 44,258 Mainers get health insurance coverage – 220% of the original goal! Campaign specifics can be viewed on the enroll207.com website and social media pages.
Another campaign that received recognition from the Communicator Awards was Save Your Pipes. Since baby wipes are not designed to break down in water, the flushing of baby wipes has become a serious and costly problem for many communities across the country. The Association of Nonwoven Fabrics Industry (INDA) and the Maine Wastewater Control Association (MWWCA), now known as the Maine Water Environment Association (MeWEA), formed a unique partnership to address the issue and persuade consumers not to flush baby wipes. As the centerpiece of a “Save Your Pipes: Don’t Flush Baby Wipes” campaign, Burgess developed two “What the Flush?!?” TV spots, which received an Award of Distinction. The campaign creative can be viewed at saveyourpipes.org.
For more information about the Communicator Awards, please visit communicatorawards.com.
About The Communicator Awards
The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals in regional markets. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received over 6,000 entries from companies and agencies of all sizes, making it one of the largest award competitions of its kind in the world.
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