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Burgess Advertising & Marketing Winner of Silver Communicator Award for Content Marketing

August 5, 2016, 9:48 AM

Portland, ME—Burgess Advertising & Marketing is proud to be selected as the winner of a Silver Communicator Award in the category of Content Marketing: Overall Social Presence for its campaign promoting MaineHousing’s First Home Loans.

MaineHousing, a quasi-state agency that has helped Mainers rent, buy and heat their homes since 1969, enlisted the help of Burgess in March of 2015 to market 500 new loans for first-time homebuyers as part of the First Home Loan program. To meet this ambitious goal, Burgess developed and managed a comprehensive plan, including creating a new First Home Loan logo and web landing page, a digital ad campaign, and a robust social media plan.

Through strategic social media outreach, MaineHousing targeted renters with moderate incomes, ages 25-44, throughout Maine. Special efforts were also made to reach millennials; veterans and active-duty military, who qualify for the loans despite previous home ownership; and "returning" homebuyers, who are eligible after three years of not owning a home. The campaign contributed to 750 new First Home Loans being written by MaineHousing during 2015—a significant improvement over recent years. 

“We are extremely pleased with the increased public awareness of our program and the number of new homeowners who have directly benefitted from a MaineHousing First Home Loan,” said Craig Reynolds, Director of Homeownership at MaineHousing.

Burgess was one of over 6,000 entries to the Communicator Awards in the U.S. and around the world. The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

For more information about Burgess Advertising & Marketing, please contact (207) 775-5227, or email info@burgessadv.com.

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About Burgess Advertising & Marketing:

Burgess Advertising & Marketing has been building brands in Maine for 29 years. And while they may have many new tactics today, they start with the same rock-solid foundation of success: a genuine, strategic positioning each client can own. From there, Burgess selects the ideal tactics for your goals, your budget, your brand...from today’s amazingly full box of tools, online and offline, paid, earned and owned. Guided only by two constants that they feel strongly about: excellence in execution and verifiable results. Their owner and founder, Meredith Strang Burgess, has held many titles including ad exec, PR pro, breast cancer advocate, State Legislator, Sugarloafer and mom. She’s assembled an all-star team of experts—some precocious, others quite practiced, all preeminent in their field—to handle the key tactics that can build your business today.

About The Communicator Awards:

The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. Please visit CommunicatorAwards.com for more information.

The Communicator Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit aiva.org for a full member list and more information.

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