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June 9, 2015, 11:29 AM
Portland, ME (June 9, 2015) – Burgess Advertising & Marketing was recently honored with two Healthcare Advertising Awards, Silver and Bronze, both in the Total Integrated Marketing Campaign category, for our work on the enroll207.com and Mercy Express Care+ campaigns. The Healthcare Marketing Report has sponsored and conducted the Healthcare Advertising Awards, which are judged by a panel of national judges, for the past 32 years. Only 905 award winners were selected from the 3,500 plus entries for 2015. Burgess Advertising is proud of the work we submitted on behalf of our clients for the following two winning campaigns.
In addition, Burgess was also recently honored with a 21st annual Communicator Award for our work on the enroll207.com campaign. Our work was selected to receive the 2015 Silver Award of Distinction in the Integrated Not-for-Profit Campaign category. The Communicator Awards are sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA) to recognize national top-tier marketing and communications professionals.
When Maine declined to set up and promote its own Health Insurance Marketplace under the Affordable Care Act, the Maine Health Access Foundation (MeHAF) stepped up to create enroll207.com, a website to inform Mainers about the availability of new health insurance options available on Healthcare.gov. Burgess worked with MeHAF to implement a multi-pronged effort to build awareness of enroll207.com, and position it as “Your Maine Connection to the Health Insurance Marketplace”. As a result of the aggressive campaign, Burgess and MeHAF were able to overcome the federal website’s rollout challenges in 2013-14 and help 44,258 Mainers get health insurance coverage – 220% of the original goal! In its second year, we focused on telling stories of real Mainers to secure both re-enrollees and new participants. At the end of open enrollment, over 75,000 Mainers had signed up for 2015 coverage. Campaign specifics can be viewed on the enroll207.com website and social media pages.
Another campaign that received recognition from the Healthcare Advertising Awards was for Mercy Express Care+. We developed the theme, It’s about time! to introduce Mercy Hospital’s innovative Express Care+ service, which is open later than its other Express Care locations. The campaign encouraged busy people to choose Mercy Express Care+ over the emergency room or “urgent care” for fast, affordable, expert care. The campaign included a TV spot, print ads, and other materials. The TV spot and other campaign information can be viewed here.
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