January 16, 2017
August 5, 2016
January 28, 2016
August 5, 2014, 3:52 PM
Everyone remembers the loud cries of pain from visitors to healthcare.gov last fall. But despite the technical problems on the national level, Maine quietly crushed our state's health insurance enrollment goals, thanks to the efforts of the Maine Health Access Foundation (MeHAF), the state's largest private nonprofit health foundation.
Burgess is proud to have played a part in this success by creating and managing a multi-pronged campaign promoting MeHAF's enroll207.com website. Our diverse tactics included:
One of the first vehicles we recommended was bus signage,
What's more, we accomplished all this in a very short time, starting less than a month before the federal website went live October 1, 2013, through the March 31, 2014 open enrollment deadline.
A particular challenge was persuading young adults to sign up for health insurance. To reach them, we created specially targeted TV spots early on, and later recruited real people to tell their personal stories about getting covered. Our print ads used a slightly edgier tone to get the attention of this hard-to-reach group:
Thanks to everyone's hard work and MeHAF's commitment to our wide-ranging campaign, a lot more Mainers now have the peace of mind that health insurance provides. Click here for more about the campaign.
We also created spots featuring the highly effective assisters and navigators throughout Maine who tirelessly explained the new healthcare options to individuals and provided one-on-one help signing up for coverage.
Leave the first comment
Note that we review all comments before they are posted.