- Our Work
The reality of how people choose to spend their more limited dollars in our “new” (read cash-poor) economy continues to reveal itself with each passing holiday. First, the buzz was all about retail spending around Christmas – would it be more, or less? More online or more in stores? And so on.
With Valentine’s Day just around the corner, a number of unusual gifting options are popping up that indicate a societal shift away from the traditional, often expensive, romantic offerings.
These are just a few of the ways companies are figuring out how to be profitable in a new era where being frugal is the new chic! If you are a retailer, think about how you might put a variation on the Valentine Day theme to boost your sales. To check out more information on the ideas above, see this article, published January 27 in the New York Times.
Leave the first comment