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Give Viral Marketing a Try!

March 1, 2010

Recently, here at Burgess Advertising, we’ve had two companies ask us: “How do I do viral marketing? You know, get everyone in my email address book to forward a clever video about my product/company to all his or her friends!”We all get ads disguised as funny, cheeky videos, and we all forward the good ones.So...how do you create a good one?1. If you don’t have the…

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Why is Honesty So Difficult?

February 9, 2010

Honesty – quick and forthright – is always the best policy. Why then, is something so simple ultimately so difficult, and darn near impossible for large companies like Toyota?Many of us in the communications field have been watching . . . and waiting . . . for Toyota to come clean. Especially following a published account that they have been aware of problems with the accelerator…

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Dan Routh to Offer Super Bowl Ad Insight on WCSH TV's 207

February 5, 2010

Burgess Advertising & Marketing’s Creative Director, Dan Routh, will appear on WCSH TV’s 207 to offer his insights on this year’s Super Bowl ads.207 can be seen at 7 pm on WCSH6 (channel 6 in Portland) or WLBZ (channel 2 in Bangor) on the Monday following the Super Bowl, February 8th, 2010. This appearance will mark the third year in a row the ad man has appeared on…

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Valentine's Day in the "New Economy"

February 1, 2010

The reality of how people choose to spend their more limited dollars in our “new” (read cash-poor) economy continues to reveal itself with each passing holiday. First, the buzz was all about retail spending around Christmas – would it be more, or less? More online or more in stores? And so on.With Valentine’s Day just around the corner, a number of unusual gifting options…

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Beyond the "Social" in "Social Media"

January 18, 2010

Social media is a lot more than “social.” Your interactions with clients or customers via social media forums can sometimes replace more traditional media touch points.For example, a customer may learn what they need to know about you from your facebook fan page and skip right past your paid banner ads. But more often than not, your social media channels complement, rather than…

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Is there a "Hol" in Your Marketing Approach?

January 11, 2010

Maybe there should be! It’s a new year! And I have a challenge for you. Between now and March 1, look at your company’s marketing efforts through the lens of holistic marketing.What does that mean, you ask?It means taking a 10,000-foot view of everything you do to sell your products or services – and I do mean everything. Most businesses get caught up in focusing on the price…

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Cultivate a Team of Strategic Sellers

December 28, 2009

The year 2010 will require all of us to work smarter. Working harder just won’t cut it. In the past, we’ve taken great pride in being strategic thinkers and planners. Now, we need to integrate strategy into what we actually do and how we sell.I came across a white paper from the University of Michigan Ross School of Business entitled: “Strategic Selling”, by John Monoky…

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Is Your Brand Contributing to the Future?

December 14, 2009

We talk a lot about what’s next: Will sales go up in 2010? Are things looking better? My question to you is: are YOU looking better? What have you done to position – or even change – your products or services to better meet the needs of your customers or clients in this nebulous “future”?Do you get the difference? It’s not about getting ready to take advantage…

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Burgess to Assist Catholic Charities Maine with Marketing

December 10, 2009

Catholic Charities Maine has selected Burgess Advertising & Marketing as its agency of record.Catholic Charities Maine is an organization of the Diocese of Portland that has since 1966 dedicated itself to creating, administering and advocating for programs and services that reach out and meet the critical human service needs of Maine.Among the services Burgess will be providing are a…

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Trade PowerPoint for Pencil and Paper?

November 30, 2009

Picture this...you’re on your way to an important client meeting to present some innovative concepts that will greatly improve their bottom line. Things couldn’t be better. You are prepared, informed and ready to give the most engaging presentation of you’re life …with only a pen and paper.

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