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How Blogging Benefits Industrial Companies

November 18, 2013

When it comes to industrial companies, one of the best ways to improve SEO and encourage better customer engagement is through blogging. A study from 2012 found that 44% of industrial companies and manufacturers have blogs. These blogs are a critical component of attracting more consumers to your website and converting them into customers. Read on to learn more about the benefits of blogging and…

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3 Things to Consider Before You Tweet

November 7, 2013

As the social media manager for Burgess Advertising and Marketing, I manage multiple Twitter streams every day. This means a whole lot more than just looking for an opportunity to retweet the latest drunken puppy video, it also means that I have to take great care in what message I’m sending, with what voice, and on behalf of whom. There are three major lessons I’ve learned so far…

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Social Media Marketing is a Lot Like a Good Garage Sale

August 14, 2013

When I was a young man my mother would periodically sign me out of school on a Friday afternoon to “go to the doctor.”Little did the principal know, the doctor was actually a slew of garage sales that my mom and I would visit to search for treasures. My mother is no longer able to go “garage-saling” with me but I have kept the tradition going strong. Just last week I…

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LinkedIn Done Right

July 9, 2013

            A little while ago I received an email from a sales rep with a company named Group High. The email came through LinkedIn and informed me that while searching LinkedIn my name and profile appeared to fit the type of customer this sales    rep would go after.  The email went on to offer me a chance to check out a short video about the…

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What #Hashtags Mean to Facebook

June 20, 2013

   Hashtags (#) have made their way to Facebook and within this blog I will explain what this new feature means for your personal user experience and also what it can potentially mean for your business. Below is a status I posted to my personal Facebook with a hashtag.     When you click #Hashtags a new screen will popup and any statuses available for your viewing…

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Three Ways to Find the Fun

June 5, 2013

Fun can be hard to find. When the economy slows, fun can morph into a three-letter word that if talked about, it will be assumed you must not have enough to do and therefore perhaps you’re unneeded. Fun can be dangerous, fun can be risky and fun can be, well you know – fun. Below are three ways that you can identify the fun in your business and use it to potentially gain new…

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Facebook, LinkedIn, and Instagram Implement Changes

May 8, 2013

One of the best parts of being a social media guy is trying to keep up with the ever-changing landscape. I love that every single time I get used to a social network's layout or options changes ensue. Change is the only guarantee I can ever make to any client about a social network and below are a few changes that happened in the last couple weeks that you should know about.

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Learning Not To “Suck”

April 26, 2013

Steve covered a plethora of really cool ideas, shared a ton of cool media, and rattled off a few ways that businesses can “suck less.” He told us about some of the amazing new things that Google has planned and shared with us a presentation that kept us engaged and interested. If there was one thing that Steve has mastered — it’s not sucking.

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10 Questions to ask about your company blog

March 22, 2013

Before I start with the list, we should cover the first and most important question: does your company have a blog? There are many benefits to keeping an active blog presence on your website. If you do not have a blog presence I strongly suggest you begin to think about creating one. A blog allows you to show your expertise, personality, and help your community, not to mention that it helps bring…

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Facebook Ushers in More Change

March 7, 2013

Today Facebook announced a list of new features that will soon be coming to your news feed. According to Facebook, users complain that their news feeds have become cluttered and they feel they miss a lot of information from their friends. Because of this feedback Facebook has designed a new format that will be introduced to you soon. They consider it a personalized newspaper – one that…

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