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Burgess Welcomes Business Development Manager

February 10, 2012

“After 25 years, we’ve raised Burgess to the second power.”—Meredith Strang Burgess, Founder & President/CEOAfter building brands and winning awards for 25 years, Meredith Burgess has enlisted the next generation to help build on the agency’s success: her son, Matt, joined the agency last fall as Business Development Manager.

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Creation Vs. Curation: Which is best for your brand?

February 10, 2012

Creation. It happens quicker than the flip of a switch. Sparks fly and light bulbs go off. An idea is born which best captures your brand’s essence and drives growth for your business. There is something behind “it,” swagger, panache, a certain element that can’t be replicated anywhere else.“It” is only found at your ad agency.“It” is the reason you partnered with them.“It” is their creative capability.Curation. It’s a recent trend that shifts emphasis from an agency’s ability to create and places that onus on third parties.

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Want to avoid the deadliest 3 marketing plan sins?

October 26, 2011

Time to talk to Burgess now.Ask yourself honestly: which of these three pitfalls is keeping you from developing an effective marketing plan for 2012?Failure to launch: A great marketing plan takes preparation and foresight. Waiting till it’s too late can cost you dearly.Failure to reach: It takes extraordinary efforts to reach today’s busy, multitasking consumers and businesses. Using one single medium—e.g., TV spots, trade magazine ads or Google AdWords—alone probably won’t cut it.Failure to learn: Everyone knows you shouldn’t expect different results from the same tired approach. So make sure you explore new media, creative and PR ideas every chance you get.At Burgess, we’ve helped dozens of clients plan effectively, on time and on budget. We know how to locate your best prospects, and how to talk to them persuasively.

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Burgess Advertising & Marketing's PR Campaigns Honored

October 14, 2011

Portland based Burgess Advertising & Marketing has won six major awards at the 20th annual Maine Public Relations Council’s Golden Arrow Awards ceremony, held at the Hilton Garden Inn in Freeport, Maine.

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Burgess Selected As Best Place to Work In Maine

October 13, 2011

“At Burgess, we've invested in our people because our most important assets walk in and out the door each day," said Burgess CEO and founder Meredith Burgess.

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What Goes into One of Maine's Largest Construction Projects?

October 11, 2011

Answer: 280 tons of rebar, 2,300 tons of structural steel, 50,000 square feet of concrete and — just as important — an effective and strategic team of communications professionals.

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We Don't Sell Products. We Solve Problems.

August 2, 2011

This is a common phrase we hear from a variety of companies, but what does it really mean? Smart business leaders know that the ONLY thing they really have to sell is a solution. A dishwasher is never simply an item that gets dishes clean. More often, it’s an appliance that means:You spend more time with your kidsYou spend less time in the kitchenYour loved ones ingest fewer germs, so…

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Improving Open Rates for E-newsletters

July 21, 2011

If yours is like most companies, you work hard to capture a prospect’s email address. Next, you probably start sending the poor unsuspecting potential customer periodic emails; e-newsletters, new product announcements, etc. And thanks to a variety of analytics services, you can see just how many folks have opened—or not opened—your e-communications.Average open rates for email…

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Burgess to Provide Web and Social Media Services For New Hampshire's Androscoggin Valley Hospital

July 11, 2011

Portland, ME - Androscoggin Valley Hospital in Berlin, NH, has contracted with Portland. ME,  based Burgess Advertising & Marketing to design, build and maintain a new website and intranet site.

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Burgess to Provide Marketing Expertise to Promote Maine Summer Camps

June 10, 2011

Portland, ME - The Maine Youth Camp Foundation (MYCF) has selected Burgess Advertising & Marketing as its agency of record.MYCF is a non-profit membership organization of over 100 Maine summer camps and adventure programs with a mission to strengthen and expand the educational, environmental and recreational opportunities provided by all organized Youth Camps in Maine.The services Burgess…

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