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Why Your Advertising NEEDS to Break Out of the Predictable

June 10, 2011

I admit it. I play Scrabble on my iPhone WHILE I’m watching TV. But, because I work in advertising, I often play DURING the show and stop to watch the ads. Unfortunately, a lot of smart phone users are doing just the opposite.

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What Can You Learn from Oprah?

May 31, 2011

This past week, Oprah Winfrey ended her 25 years as a daytime TV talk show host. With 18 million viewers watching the 4,560th show – the brand we know as Oprah bid us all a grand-beyond-imagination farewell, leaving no doubt that she left on her terms and on a very high note.I was thinking about the attributes that make Oprah the poster child for successful personal branding. Whether you…

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Is Your Brand the Best? Does Anyone Care?

May 24, 2011

Does anyone believe anything they read anymore? Have we become so cynical as a society that we’ve come to believe it doesn’t matter if what we say is true or not, because no one believes anything they see, hear or read, anyway?

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Gimme five!

May 18, 2011

Burgess Advertising & Marketing has won five bronze awards in the 31st Annual Telly Awards, an international competition honoring outstanding local, regional, and cable TV commercials and programs, video and film productions, and web commercials, videos and films.

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Want to Sell More? Look at the Packaging!

May 11, 2011

Do you have a product or service that’s just not moving? On the surface, it seems to meet a critical need, the price seems reasonable and when you tell potential clients or customers about it, they like the idea. Heck, a few have even bought once you explained it to them. Wait . . . come again? They bought your product or service when you were able to explain it? That’s when you know you have a packaging problem — a marketing and branding problem — NOT a product problem!

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How you Write DOES affect what THEY think!

April 27, 2011

Yes, I know we are in the age of texting. Yes, I know shortcuts in language are fairly easily understood, even by folks over the age of 30. But “somebody” forgot to tell the millions of unemployed currently looking for jobs in business that writing clearly and concisely is STILL critical to success in the workplace.

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Burgess CEO Recognized as a Great Woman of Maine

April 9, 2011

Burgess Advertising & Marketing founder and CEO Meredith Strang Burgess was among 15 women recognized in the inaugural Great Women of Maine awards held last night at The Landing at Pine Point, Scarborough.

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How Much Harm Can One Unhappy Customer Do?

March 28, 2011

Think one disgruntled customer can’t hurt your company that bad? Think again!One-quarter of U.S. consumers are far more likely to spread the word about a bad experience or product than a good one, according to Colloquy's latest research into word-of-mouth sharing practices.

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Living Your Brand Behind the Podium

March 8, 2011

As a business leader or owner, nowhere is your brand more on the line than when you are making a speech or giving a presentation. Why? Because – for better or worse – you ARE the brand; you are a walking, living, breathing testament of exactly what your company’s brand stands for!

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Don’t Write Boomers Off Yet!

February 28, 2011

We see many companies today trying to chase after younger buyers, many times at the expense of what could be their core customer base. Why? It’s kind of like chasing the fountain of youth. Executives running today’s companies are in their 50s and 60s. They fear becoming dinosaurs, so in an effort to prove they – and, by extension, their companies – are on the leading edge of new sales techniques, they begin to go after a younger demo.

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