Burgess Advertising & Marketing Blog
Setting Your Brand Apart!
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Your Brand -- In One Word!
Every brand should strive to own one word in the minds of its customers. Ideally, it’s a word no one else in your field owns.
Read More"Greenwashing" or "Values-based Branding"?
Has “greenwashing” ruined values-based branding? Seems like every company is green these days. Every company touts that it recycles paper, encourages car-pooling and swaps incandescent bulbs for CFLs. THEN...they pat themselves on the back in their advertising and sales materials to potential customers as just one more reason YOU should do business with THEM.
Read MoreBranding Without Content is Fluff!
Sell the sizzle...not the steak! That was advice for an old economy! Not one where every marketing penny needs an ROI report attached to justify its very existence. Today, branding without substance and verifiable clout behind it is nothing but fluff. And fluff won’t get your company or your products very far.
Read MoreThe Smart Approach to Social Media
Why do companies start with “I guess I need a Facebook page!” when asked if they use social media? In reality, Facebook should be the LAST step to round out your use of social media to drive business...not the first!
Read MoreGuerilla Marketing: a Grassroots Approach to Marketing
Everyone loves to believe that guerilla marketing – a grassroots approach to getting attention for your product or company – is the great panacea...the one idea that will work even in a down economy. Sure, it can be cheaper than paid advertising and garner more media attention than traditional send-out-a-press-release PR methods, but what if it backfires?
Read MoreBranding . . . It's a personal thing!
It’s almost May, and what’s a new college grad to do when there are no jobs in sight? It’s time to think about branding yourself, or packaging yourself, in a way that allows potential employers to really see your value – even in a market where they might not be considering hiring anyone at all!
Read MoreFiling Chapter 11 and Your Brand
Every day, I see more companies filing for reorganization and protection from creditors under Chapter 11 bankruptcy law. Here’s the interesting piece from a marketing perspective: The only REAL difference for many companies in the “before” and “after” filing for Chapter 11 is that now, your customers know you are in financial trouble. Your brand has been tarnished.
Read MoreAre you ready for a crisis?
Every successful business has a financial plan and budget, an advertising and marketing plan and budget, and a plan for growth and expansion. However, the majority completely ignores a plan that could mean the difference between survival and disaster -- a crisis management plan.
Read MoreYour Brand is NOT Your Logo!
Your brand is much bigger than a logo. It’s the way you answer the phone. It’s how employee events are handled. It’s the voice of your advertising. It’s even the graphic look and language of your invoices! In other words, it’s your corporate culture and it stems from the top down.
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- Economy
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- Marketing
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- Starting a Business
- Sustainable Business
- Tools
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Recent Posts
- Facebook Timeline 101: Part 3
May 17, 2012 - Facebook Timeline 101: Part 2
April 19, 2012 - How Mainers Blend Platforms to Source News
April 10, 2012 - Facebook Timeline 101: Part 1
March 30, 2012 - Creation Vs. Curation: Which is best for your brand?
February 10, 2012
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December 30, 2010
Post Archive
2012 (5) 2011 (16) 2010 (20) 2009 (33)Tags
- Marketing
- Promotion
- Mad Men
- Branding
- Cyber Monday
- Word-of-mouth referrals
- Brand Anniversary
- Social Media
- Storytelling
- Viral Marketing
- Holistic Marketing.
- Strategic Selling
- Banner Ads
- Celebrity Endorsements.
- Work Environment
- Crowdsourcing
- Public Relations
- Guerrilla Marketing
- Marketing Yourself
- Trade Shows
- Giveaways
- Brand Champions
- Brand Promise
- Brand Launch
- advertising
- holiday advertising
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