Logo Logo
Facebook Twitter LinkedIn Google+ Our Blog

Can You Create a Brand Extension and Make Money?

February 16, 2011

Small local and regional companies have a predictable pattern of looking at ways to increase sales, but rarely does it include slapping their brand on an entirely new product aimed at an entirely different audience – that is, the “brand extension.”

Read More

Burgess Advertising & Marketing Celebrates 25 Years of Creativity

February 9, 2011

One night back in 1986—when cell phones were the size of a shoe box, fax machines were considered cutting-edge technology, and fiber was in our breakfast cereal, not our telephone lines—four energetic and experienced marketing professionals came together over drinks at local hotspot Horsefeathers to forge a new Portland advertising agency.

Read More

The Game Over Shadowed Super Bowl Ads Burgess Art Director Tells WCSH

February 7, 2011

Dan Routh, the Creative Director at Burgess Advertising and Marketing, shared his views on this years Super Bowl TV commercials on WCSH's Morning Report,  saying he was not  that impressed. He said as opposed to the previous few years, this year the actual game was more interesting that the ads.

Read More

What does Super Bowl Advertising Have to Do with My Business?

February 7, 2011

With all the hype about “what Super Bowl ad did you like the best?” “Which ads were good?” “Which ones were bad?” you might be inclined to ask, “Who cares? I have 15 employees on my payroll (or 150), and we need to sell more widgets! I don’t give a rat’s nine lives about Super Bowl Advertising! I don’t even have time to run a classified ad to replace the sales rep who left last week!”True enough on most points. But here’s one reason why you might care.

Read More

Evergreen USA Selects Burgess for Marketing and Advertising Support

January 27, 2011

Evergreen USA has selected Burgess Advertising & Marketing as their marketing and advertising agency of record.Lewiston, Maine based Evergreen USA is an insurance company that serves the outdoor recreation industry. Evergreen specializes in providing Campground Insurance, RV Park Insurance and Resorts Insurance for a wide range of outdoor recreation properties.“We look forward to…

Read More

Connecting the Communications Dots

January 20, 2011

If I see any new trend in social marketing for 2011, it’s connecting the communications dots. For many companies, 2010 was the first step into expanding their e-communications:Companies switched from print newsletters to e-newsletters (or at least offered their clients and customers the option of getting information by email or in print.)Businesses dipped their collective toe into social media. They beefed up their Facebook pages, they started Tweeting and began to explore Foursquare, YouTube, blogs and other online avenues for connecting with key target audiences.But in many cases, these first efforts were NOT always connected to each other...

Read More

Get your sales moving again in 2011!

January 11, 2011

Let’s face it, times continued to be tough for many Maine businesses in 2010. But 2011 is already looking a little brighter. What does that mean for your business? It’s time to stop waiting for your sales to come back and start making your own good fortune! Now’s the time to step up your game to ensure your business thrives while competitors continue to stumble.

Read More

Burgess CEO Named Chair of Health and Human Services Committee

January 3, 2011

Burgess Advertising & Marketing founder and CEO Meredith Strang Burgess has been named House Chair of the Health and Human Services Committee in the 125th Maine Legislature.Strang Burgess (R-Cumberland) whose district includes Maine’s Chebeague Island, Cumberland, Long Island and part of North Yarmouth. is now in her third term as a State Legislator.A breast cancer survivor, she is a…

Read More

Holiday Ad Strategies

December 1, 2010

If the strategies followed by major national retailers are mirrored by local advertisers, this holiday season will see an increase in use of television, a decrease in print advertising and an uptick in budgets for online ads and social networking sites, according to a recent article on BDO’s Retail Compass Survey in Advertising Age magazine.

Read More

A Solid Brand Needs Brand Champions

November 12, 2010

We talk a lot with our clients about their brand, the brand statement and translating brand promises to target audiences. Somewhere in all this lofty talk comes the first stage of brutal branding reality: "Management "gets" the new brand, but how are we going to get employees on board?"

Read More