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Promotional Items That Reflect Your Brand

November 3, 2010

'Tis the fall trade show season, and already I've collected more than my share of branded paper cubes, pens and cap snafflers! As I walk from booth to booth, I've been struck by the choices some companies make when it comes to giveaway items.

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Branding Shopping Days? What's Next?

October 29, 2010

Black Friday? Cyber Monday? Wow...remember when you just went Christmas shopping?

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Your Brand, Your Lifestyle

October 19, 2010

In the world of branding, we often talk about “living the brand,” which is the same as “be the ball” if you relate better to sports analogies. It’s understanding that what your brand delivers is way bigger than the sum of the parts. Parts being everything from your logo to your corporate culture to how your phone is answered.The brands you love and trust deliver good…

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TeamFuBAMchu at Poster Boys for Mens' Health Awareness

October 15, 2010

The staff at Burgess Advertising & Marketing have done a lot of good work over the years raising awareness and funds for breast cancer research, but over the last month the emphasis for the males at the Portland based full service agency was focused on doing something to eliminate cancers that mainly affect men.

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Burgess Wins Five Golden Arrows From Maine Public Relations Council

October 15, 2010

Burgess Advertising & Marketing last night won five Golden Arrow Awards at the annual Maine Public Relations Council's annual conference held at the Regency Hotel in Portland.The annual awards honor Maine PR practitioners for exemplary work in the public relations and communications industry. This year's entries were judged by the Louisville (Bluegrass) chapter of the Public Relations Society…

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How Do You Know Advertising Works?

October 4, 2010

Recently, I’ve been confronted with questions like: “How do you know advertising works? How do you know my customers won’t buy just as many of my products WITHOUT advertising? You know . . . because they need it?” And, I admit, I’m frustrated by needing to prove the obvious. To explain—even defend—what I consider universal truths!My responses thus far…

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Smoke Gets in Your Eyes

September 27, 2010

How Burgess used new media to win votes and influence an election for our own MadMan, Dan Routh.By the time the AMC MADMEN Casting Call Contest came to an end on Friday, September 17, Burgess Creative Director Dan Routh was voted one of the Maddest Men of all: his stylish photo entry beat 95% of the 4,750 entries.While Dan didn’t win a coveted walk-on role in an upcoming show, we’re…

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Portland International Jetport Selects Burgess as Agency of Record

September 2, 2010

Burgess Advertising & Marketing has been selected to provide full marketing services for the Portland International Jetport (PWM) for the next three years.The Portland, Maine, based agency was originally chosen as the Jetport's agency of record in 2007 by the City of Portland for three years and through a formal re-bidding process will now head up marketing activities through 2013. The RFP…

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Burgess Mad Man Appears on Good Day Maine

August 27, 2010

Burgess Advertising & Marketing’s creative director Dan Routh appeared on Good Day Maine today, talking about his chances of getting a walk on role on his all time favorite TV drama series, Mad Men, which depicts the life and times of Manhattan ad men in the 1960s.Routh was invited to appear on the show when its producers heard that he had gone to great lengths when entering a Mad Men…

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Burgess Advertising Goes MAD!!

August 25, 2010

If there’s one thing I know about branding, it’s that it needs to be authentic. This week’s example of “Smart Branding” comes directly from the second floor of Burgess Advertising!So, what do you get when you cross:1. A modern-day advertising Creative Director who happens to have “old school” skillswithA TV show (AMC’s Mad Men) about the…

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