Blog Posts by Tag - advertising

Want to avoid the deadliest 3 marketing plan sins?

October 26, 2011

Time to talk to Burgess now.

Ask yourself honestly: which of these three pitfalls is keeping you from developing an effective marketing plan for 2012?

Failure to launch: A great marketing plan takes preparation and foresight. Waiting till it’s too late can cost you dearly.
Failure to reach: It takes extraordinary efforts to reach today’s busy, multitasking consumers and businesses. Using one single medium—e.g., TV spots, trade magazine ads or Google AdWords—alone probably won’t cut it.
Failure to learn: Everyone knows you shouldn’t expect different results from the same tired approach. So make sure you explore new media, creative and PR ideas every chance you get.

At Burgess, we’ve helped dozens of clients plan effectively, on time and on budget. We know how to locate your best prospects, and how to talk to them persuasively.

Holiday Ad Strategies

December 1, 2010

If the strategies followed by major national retailers are mirrored by local advertisers, this holiday season will see an increase in use of television, a decrease in print advertising and an uptick in budgets for online ads and social networking sites, according to a recent article on BDO’s Retail Compass Survey in Advertising Age magazine.