Blog Posts by Tag - Banner Ads

Do Banner Ads Work?

October 5, 2009

We all like to think we are immune to advertising? Yeah . . . we might SEE an ad, but it doesn’t affect our buying decisions, and we don’t really READ the ads or LISTEN. Nowhere is this attitude more pervasive than when applied to how we feel about online advertising. In our way of thinking, banner ads simply exist . . . they are part of the background noise that doesn’t affect us. Right?

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March 2, 2012
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December 30, 2010

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