Blog Posts by Tag - Brand Promise
Want to Sell More? Look at the Packaging!
Do you have a product or service that’s just not moving? On the surface, it seems to meet a critical need, the price seems reasonable and when you tell potential clients or customers about it, they like the idea. Heck, a few have even bought once you explained it to them. Wait . . . come again? They bought your product or service when you were able to explain it? That’s when you know you have a packaging problem — a marketing and branding problem — NOT a product problem!
Read MoreHow you Write DOES affect what THEY think!
Yes, I know we are in the age of texting. Yes, I know shortcuts in language are fairly easily understood, even by folks over the age of 30. But “somebody” forgot to tell the millions of unemployed currently looking for jobs in business that writing clearly and concisely is STILL critical to success in the workplace.
Read MoreHow Much Harm Can One Unhappy Customer Do?
Think one disgruntled customer can’t hurt your company that bad? Think again!
One-quarter of U.S. consumers are far more likely to spread the word about a bad experience or product than a good one, according to Colloquy's latest research into word-of-mouth sharing practices.
Read MoreLiving Your Brand Behind the Podium
As a business leader or owner, nowhere is your brand more on the line than when you are making a speech or giving a presentation. Why? Because – for better or worse – you ARE the brand; you are a walking, living, breathing testament of exactly what your company’s brand stands for!
Read MoreWhat does Super Bowl Advertising Have to Do with My Business?
With all the hype about “what Super Bowl ad did you like the best?” “Which ads were good?” “Which ones were bad?” you might be inclined to ask, “Who cares? I have 15 employees on my payroll (or 150), and we need to sell more widgets! I don’t give a rat’s nine lives about Super Bowl Advertising! I don’t even have time to run a classified ad to replace the sales rep who left last week!”
True enough on most points. But here’s one reason why you might care.
Read MoreA Solid Brand Needs Brand Champions
We talk a lot with our clients about their brand, the brand statement and translating brand promises to target audiences. Somewhere in all this lofty talk comes the first stage of brutal branding reality: "Management "gets" the new brand, but how are we going to get employees on board?"
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Recent Posts
- Facebook Timeline 101: Part 3
May 17, 2012 - Facebook Timeline 101: Part 2
April 19, 2012 - How Mainers Blend Platforms to Source News
April 10, 2012 - Facebook Timeline 101: Part 1
March 30, 2012 - Creation Vs. Curation: Which is best for your brand?
February 10, 2012
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December 30, 2010
Post Archive
2012 (5) 2011 (16) 2010 (20) 2009 (33)Tags
- Marketing
- Promotion
- Mad Men
- Branding
- Cyber Monday
- Word-of-mouth referrals
- Brand Anniversary
- Social Media
- Storytelling
- Viral Marketing
- Holistic Marketing.
- Strategic Selling
- Banner Ads
- Celebrity Endorsements.
- Work Environment
- Crowdsourcing
- Public Relations
- Guerrilla Marketing
- Marketing Yourself
- Trade Shows
- Giveaways
- Brand Champions
- Brand Promise
- Brand Launch
- advertising
- holiday advertising
- television
- online
- Facebook Timeline
- Cover Images
- Facebook Apps
