Blog Posts by Tag - Branding
What Can You Learn from Oprah?
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Want to Sell More? Look at the Packaging!
Do you have a product or service that’s just not moving? On the surface, it seems to meet a critical need, the price seems reasonable and when you tell potential clients or customers about it, they like the idea. Heck, a few have even bought once you explained it to them. Wait . . . come again? They bought your product or service when you were able to explain it? That’s when you know you have a packaging problem — a marketing and branding problem — NOT a product problem!
Read MoreHow you Write DOES affect what THEY think!
Yes, I know we are in the age of texting. Yes, I know shortcuts in language are fairly easily understood, even by folks over the age of 30. But “somebody” forgot to tell the millions of unemployed currently looking for jobs in business that writing clearly and concisely is STILL critical to success in the workplace.
Read MoreHow Much Harm Can One Unhappy Customer Do?
Think one disgruntled customer can’t hurt your company that bad? Think again!
One-quarter of U.S. consumers are far more likely to spread the word about a bad experience or product than a good one, according to Colloquy's latest research into word-of-mouth sharing practices.
Read MoreLiving Your Brand Behind the Podium
As a business leader or owner, nowhere is your brand more on the line than when you are making a speech or giving a presentation. Why? Because – for better or worse – you ARE the brand; you are a walking, living, breathing testament of exactly what your company’s brand stands for!
Read MoreDon’t Write Boomers Off Yet!
We see many companies today trying to chase after younger buyers, many times at the expense of what could be their core customer base. Why? It’s kind of like chasing the fountain of youth. Executives running today’s companies are in their 50s and 60s. They fear becoming dinosaurs, so in an effort to prove they – and, by extension, their companies – are on the leading edge of new sales techniques, they begin to go after a younger demo.
Read MoreCan You Create a Brand Extension and Make Money?
Small local and regional companies have a predictable pattern of looking at ways to increase sales, but rarely does it include slapping their brand on an entirely new product aimed at an entirely different audience – that is, the “brand extension.”
Read MoreWhat does Super Bowl Advertising Have to Do with My Business?
With all the hype about “what Super Bowl ad did you like the best?” “Which ads were good?” “Which ones were bad?” you might be inclined to ask, “Who cares? I have 15 employees on my payroll (or 150), and we need to sell more widgets! I don’t give a rat’s nine lives about Super Bowl Advertising! I don’t even have time to run a classified ad to replace the sales rep who left last week!”
True enough on most points. But here’s one reason why you might care.
Read MoreA Solid Brand Needs Brand Champions
We talk a lot with our clients about their brand, the brand statement and translating brand promises to target audiences. Somewhere in all this lofty talk comes the first stage of brutal branding reality: "Management "gets" the new brand, but how are we going to get employees on board?"
Read MoreBranding Shopping Days? What's Next?
Black Friday? Cyber Monday? Wow...remember when you just went Christmas shopping?
Read MoreYour Brand, Your Lifestyle
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Burgess Advertising Goes MAD!!
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It Takes More Than "Word-of-Mouth"
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Brand Anniversary? It's Time to Celebrate!
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World Cup, Super Bowl and YOUR Brand!
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Rebranding Isn't Just for Products!
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How Wonder Bread Can Help Your Business!
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It's All in the Packaging!
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Consumers Have to Power to Change a Brand
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Why is Honesty So Difficult?
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Is there a "Hol" in Your Marketing Approach?
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Simple Ideas Create Huge Brand Loyalty
Imagine a company that encourages you to give their product to Goodwill as part of their strategy to get you to buy it in the first place!
Read MoreDo Banner Ads Work?
We all like to think we are immune to advertising? Yeah . . . we might SEE an ad, but it doesn’t affect our buying decisions, and we don’t really READ the ads or LISTEN. Nowhere is this attitude more pervasive than when applied to how we feel about online advertising. In our way of thinking, banner ads simply exist . . . they are part of the background noise that doesn’t affect us. Right?
Read MoreHow the Economy Affects YOUR Brand
We all know that if you are a non-profit, you don’t want to produce anything printed piece that’s “too flashy” or “too slick”, because your members will cry foul . . . declare that their “dues” are being wasted, etc.
Read MoreThe Government as Brand Expert?
There are many things one can say about the federal government, but “branding expert” has NEVER been one of them...until now! The “Cash for Clunkers” program went from a wrestling match in Congress to a “see-if-it-works” first round program to an advertising slogan that appears in virtually every car dealership ad in America! Now THAT’s branding!
Read MoreIs Your Brand Ready for the New Economy?
Is the recession over? Have we hit bottom? Are things getting better? My personal belief is that things are, indeed, looking up, but that “things” – whatever that means – will never be the same as they were before. The economy won’t “go back” to the good times. The new “high” will be lower than it used to be.
Read MoreThe Week We Lost Three Brands.
In the advertising industry, we talk about about people as brands and about brand equity – the value a brand has. If you ever doubted the power of the brand persona just take a look at the “brands” we lost this past week – Farrah Fawcett, Michael Jackson and product pitch-man Billy Mays.
Read MoreCall a Red Chair "Blue" and Voila! New Brand?
If you call a red chair “blue,” have you changed the brand?
Read MoreSetting Your Brand Apart!
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Your Brand -- In One Word!
Every brand should strive to own one word in the minds of its customers. Ideally, it’s a word no one else in your field owns.
Read More"Greenwashing" or "Values-based Branding"?
Has “greenwashing” ruined values-based branding? Seems like every company is green these days. Every company touts that it recycles paper, encourages car-pooling and swaps incandescent bulbs for CFLs. THEN...they pat themselves on the back in their advertising and sales materials to potential customers as just one more reason YOU should do business with THEM.
Read MoreBranding Without Content is Fluff!
Sell the sizzle...not the steak! That was advice for an old economy! Not one where every marketing penny needs an ROI report attached to justify its very existence. Today, branding without substance and verifiable clout behind it is nothing but fluff. And fluff won’t get your company or your products very far.
Read MoreYour Brand is NOT Your Logo!
Your brand is much bigger than a logo. It’s the way you answer the phone. It’s how employee events are handled. It’s the voice of your advertising. It’s even the graphic look and language of your invoices! In other words, it’s your corporate culture and it stems from the top down.
Read MoreExtend Your Brand on Facebook!
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May 8, 2013 - Learning Not To “Suck”
April 26, 2013 - 10 Questions to ask about your company blog
March 22, 2013 - Facebook Ushers in More Change
March 7, 2013 - Too Much Of A Good Thing
March 1, 2013
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