Blog Posts by Tag - Celebrity Endorsements.
Celebrity Endorsements...Believable?
September 14, 2009
Do you really believe that celebrities use the products they hawk? Does it really make any difference to you if Bionic Woman, Lyndsey Wager, really sleeps on a Sleep Number bed? Is THAT why you bought one?
Read MoreThe Week We Lost Three Brands.
June 28, 2009
In the advertising industry, we talk about about people as brands and about brand equity – the value a brand has. If you ever doubted the power of the brand persona just take a look at the “brands” we lost this past week – Farrah Fawcett, Michael Jackson and product pitch-man Billy Mays.
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December 30, 2010
Post Archive
2012 (5) 2011 (16) 2010 (20) 2009 (33)Tags
- Marketing
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- Mad Men
- Branding
- Cyber Monday
- Word-of-mouth referrals
- Brand Anniversary
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- Banner Ads
- Celebrity Endorsements.
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