Blog Posts by Tag - Guerrilla Marketing

Guerilla Marketing: a Grassroots Approach to Marketing

Everyone loves to believe that guerilla marketing – a grassroots approach to getting attention for your product or company – is the great panacea...the one idea that will work even in a down economy. Sure, it can be cheaper than paid advertising and garner more media attention than traditional send-out-a-press-release PR methods, but what if it backfires?

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