Blog Posts by Tag - Holistic Marketing.

Is there a "Hol" in Your Marketing Approach?

January 11, 2010

Maybe there should be! It’s a new year! And I have a challenge for you. Between now and March 1, look at your company’s marketing efforts through the lens of holistic marketing. What does that mean, you ask? It means taking a 10,000-foot view of everything you do to sell your products or services – and I do mean everything. Most businesses get caught up in focusing on the price…
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Cultivate a Team of Strategic Sellers

December 28, 2009

The year 2010 will require all of us to work smarter. Working harder just won’t cut it. In the past, we’ve taken great pride in being strategic thinkers and planners. Now, we need to integrate strategy into what we actually do and how we sell. I came across a white paper from the University of Michigan Ross School of Business entitled: “Strategic Selling”, by John Monoky…
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Is Your Brand Contributing to the Future?

December 14, 2009

We talk a lot about what’s next: Will sales go up in 2010? Are things looking better? My question to you is: are YOU looking better? What have you done to position – or even change – your products or services to better meet the needs of your customers or clients in this nebulous “future”? Do you get the difference? It’s not about getting ready to take advantage…
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Are You Ready for the "New Normal"?

November 9, 2009

I don’t know what the “new normal” is just yet, but I can tell you if you have guided your brand successfully through the past 12 months, it’s time to look out from under the covers, dust yourself off and get your business and your brand ready for 2010.

How the Economy Affects YOUR Brand

September 21, 2009

We all know that if you are a non-profit, you don’t want to produce anything printed piece that’s “too flashy” or “too slick”, because your members will cry foul . . . declare that their “dues” are being wasted, etc.

Trimming the fat on your advertising budget?

February 20, 2009

Let’s face it, the recession has hit hard for many businesses in Maine and across the country. But, I’m a big believer that smart businesses can make money in a down economy. You see, there are two types of businesses: 1.The businesses that wring their hands and wait until the proverbial “other shoe” drops. They are virtually paralyzed . . . waiting for the bad economy to…
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