Blog Posts by Tag - Marketing
Facebook Timeline 101: Part 3
How to Use Timeline to Support Your Overall Marketing Activities
This is the third and final post in a three-part series designed to help you keep up with and take advantage of Facebook’s Timeline interface. In part one, we looked at the immediate changes that would alter your fan page’s look and feel. The second installment explored the new features that affect how your content is displayed on the Timeline. Now, we’re going to talk about how to fit Timeline posts into your overall marketing plan.
Read MoreFacebook Timeline 101: Part 2
In this second installment we’ll explore the Timeline’s Milestone, Pinning and Highlighting features. These new features place more emphasis on visually appealing content, so your content strategy should focus on graphics, pictures and videos that encourage dialogue.
Read MoreWant to avoid the deadliest 3 marketing plan sins?
Time to talk to Burgess now.
Ask yourself honestly: which of these three pitfalls is keeping you from developing an effective marketing plan for 2012?
- Failure to launch: A great marketing plan takes preparation and foresight. Waiting till it’s too late can cost you dearly.
- Failure to reach: It takes extraordinary efforts to reach today’s busy, multitasking consumers and businesses. Using one single medium—e.g., TV spots, trade magazine ads or Google AdWords—alone probably won’t cut it.
- Failure to learn: Everyone knows you shouldn’t expect different results from the same tired approach. So make sure you explore new media, creative and PR ideas every chance you get.
At Burgess, we’ve helped dozens of clients plan effectively, on time and on budget. We know how to locate your best prospects, and how to talk to them persuasively.
Read MoreWant to Sell More? Look at the Packaging!
Do you have a product or service that’s just not moving? On the surface, it seems to meet a critical need, the price seems reasonable and when you tell potential clients or customers about it, they like the idea. Heck, a few have even bought once you explained it to them. Wait . . . come again? They bought your product or service when you were able to explain it? That’s when you know you have a packaging problem — a marketing and branding problem — NOT a product problem!
Read MoreHow you Write DOES affect what THEY think!
Yes, I know we are in the age of texting. Yes, I know shortcuts in language are fairly easily understood, even by folks over the age of 30. But “somebody” forgot to tell the millions of unemployed currently looking for jobs in business that writing clearly and concisely is STILL critical to success in the workplace.
Read MoreHow Much Harm Can One Unhappy Customer Do?
Think one disgruntled customer can’t hurt your company that bad? Think again!
One-quarter of U.S. consumers are far more likely to spread the word about a bad experience or product than a good one, according to Colloquy's latest research into word-of-mouth sharing practices.
Read MoreLiving Your Brand Behind the Podium
As a business leader or owner, nowhere is your brand more on the line than when you are making a speech or giving a presentation. Why? Because – for better or worse – you ARE the brand; you are a walking, living, breathing testament of exactly what your company’s brand stands for!
Read MoreDon’t Write Boomers Off Yet!
We see many companies today trying to chase after younger buyers, many times at the expense of what could be their core customer base. Why? It’s kind of like chasing the fountain of youth. Executives running today’s companies are in their 50s and 60s. They fear becoming dinosaurs, so in an effort to prove they – and, by extension, their companies – are on the leading edge of new sales techniques, they begin to go after a younger demo.
Read MoreCan You Create a Brand Extension and Make Money?
Small local and regional companies have a predictable pattern of looking at ways to increase sales, but rarely does it include slapping their brand on an entirely new product aimed at an entirely different audience – that is, the “brand extension.”
Read MoreWhat does Super Bowl Advertising Have to Do with My Business?
With all the hype about “what Super Bowl ad did you like the best?” “Which ads were good?” “Which ones were bad?” you might be inclined to ask, “Who cares? I have 15 employees on my payroll (or 150), and we need to sell more widgets! I don’t give a rat’s nine lives about Super Bowl Advertising! I don’t even have time to run a classified ad to replace the sales rep who left last week!”
True enough on most points. But here’s one reason why you might care.
Read MoreConnecting the Communications Dots
If I see any new trend in social marketing for 2011, it’s connecting the communications dots. For many companies, 2010 was the first step into expanding their e-communications:
- Companies switched from print newsletters to e-newsletters (or at least offered their clients and customers the option of getting information by email or in print.)
- Businesses dipped their collective toe into social media. They beefed up their Facebook pages, they started Tweeting and began to explore Foursquare, YouTube, blogs and other online avenues for connecting with key target audiences.
But in many cases, these first efforts were NOT always connected to each other...
Read MoreGet your sales moving again in 2011!
Let’s face it, times continued to be tough for many Maine businesses in 2010. But 2011 is already looking a little brighter. What does that mean for your business? It’s time to stop waiting for your sales to come back and start making your own good fortune! Now’s the time to step up your game to ensure your business thrives while competitors continue to stumble.
Read MoreYour Brand, Your Lifestyle
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Burgess Advertising Goes MAD!!
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It Takes More Than "Word-of-Mouth"
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Brand Anniversary? It's Time to Celebrate!
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World Cup, Super Bowl and YOUR Brand!
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The Dark Side of Social Media
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How Wonder Bread Can Help Your Business!
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It's All in the Packaging!
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Consumers Have to Power to Change a Brand
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Give Viral Marketing a Try!
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Why is Honesty So Difficult?
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Valentine's Day in the "New Economy"
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Beyond the "Social" in "Social Media"
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Is there a "Hol" in Your Marketing Approach?
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Cultivate a Team of Strategic Sellers
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Is Your Brand Contributing to the Future?
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Are You Ready for the "New Normal"?
I don’t know what the “new normal” is just yet, but I can tell you if you have guided your brand successfully through the past 12 months, it’s time to look out from under the covers, dust yourself off and get your business and your brand ready for 2010.
Read MoreSimple Ideas Create Huge Brand Loyalty
Imagine a company that encourages you to give their product to Goodwill as part of their strategy to get you to buy it in the first place!
Read MoreStop Talking about "Bad Times"!
Guess what? Consumers don’t want to hear about the economic downturn in your ads! So many companies are trying to hitch a sales event to “bad times” that the consuming public is beginning to feel used!
Read MoreDo Banner Ads Work?
We all like to think we are immune to advertising? Yeah . . . we might SEE an ad, but it doesn’t affect our buying decisions, and we don’t really READ the ads or LISTEN. Nowhere is this attitude more pervasive than when applied to how we feel about online advertising. In our way of thinking, banner ads simply exist . . . they are part of the background noise that doesn’t affect us. Right?
Read MoreIs Summer a Better Brand than Winter?
When it comes to the Olympic Games . . . the answer may be “yes!” Advertising gurus on Madison Avenue say that selling ads and sponsorships in the upcoming winter Olympics is proving more difficult than anticipated.
Read MoreHow the Economy Affects YOUR Brand
We all know that if you are a non-profit, you don’t want to produce anything printed piece that’s “too flashy” or “too slick”, because your members will cry foul . . . declare that their “dues” are being wasted, etc.
Read MoreCelebrity Endorsements...Believable?
Do you really believe that celebrities use the products they hawk? Does it really make any difference to you if Bionic Woman, Lyndsey Wager, really sleeps on a Sleep Number bed? Is THAT why you bought one?
Read MoreTake Care of Your Best Brand Ambassadors
As business owners and managers, we’re busy steering the ship...worrying about bills, projections and profits, along with ways to market our products and services to keep sales trending up. Don’t forget about your most important brand asset – your employees! These are the folks talking about YOUR company – YOUR brand -- with their friends – at the grocery store, church, the kids’ school, while walking Back Cove.
Read MoreThe Government as Brand Expert?
There are many things one can say about the federal government, but “branding expert” has NEVER been one of them...until now! The “Cash for Clunkers” program went from a wrestling match in Congress to a “see-if-it-works” first round program to an advertising slogan that appears in virtually every car dealership ad in America! Now THAT’s branding!
Read MoreDoes Traditional Media Still Matter?
I’m not big on advertising another group’s programs on my blog. But this FREE webinar by The Public Relations Society of American (PRSA) was too good . . . too on target . . . to pass up! (And apparently, it’s FREE for PRSA members and nonmembers alike!)
Read MoreIs Your Brand Ready for the New Economy?
Is the recession over? Have we hit bottom? Are things getting better? My personal belief is that things are, indeed, looking up, but that “things” – whatever that means – will never be the same as they were before. The economy won’t “go back” to the good times. The new “high” will be lower than it used to be.
Read MoreSetting Your Brand Apart!
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Filing Chapter 11 and Your Brand
Every day, I see more companies filing for reorganization and protection from creditors under Chapter 11 bankruptcy law. Here’s the interesting piece from a marketing perspective: The only REAL difference for many companies in the “before” and “after” filing for Chapter 11 is that now, your customers know you are in financial trouble. Your brand has been tarnished.
Read MoreExtend Your Brand on Facebook!
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"Selling the Invisible" - a must read!
Book Review: Selling the Invisible by Harry Beck is the perfect pocket marketing guide for those of us in the service industry.
Read MoreTrimming the fat on your advertising budget?
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Recent Posts
- Facebook Timeline 101: Part 3
May 17, 2012 - Facebook Timeline 101: Part 2
April 19, 2012 - How Mainers Blend Platforms to Source News
April 10, 2012 - Facebook Timeline 101: Part 1
March 30, 2012 - Creation Vs. Curation: Which is best for your brand?
February 10, 2012
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December 30, 2010
Post Archive
2012 (5) 2011 (16) 2010 (20) 2009 (33)Tags
- Marketing
- Promotion
- Mad Men
- Branding
- Cyber Monday
- Word-of-mouth referrals
- Brand Anniversary
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- Viral Marketing
- Holistic Marketing.
- Strategic Selling
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- Work Environment
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