- Our Work
Ask yourself honestly: which of these three pitfalls is keeping you from developing an effective marketing plan for 2012?
At Burgess, we’ve helped dozens of clients plan effectively, on time and on budget. We know how to locate your best prospects, and how to talk to them persuasively.Read More
Over the past year, I’ve been smitten . . . by Ted. No, not the coffee delivery guy; but rather by TED (Technology, Entertainment and Design) – a conference where innovators are given a brief platform of 18-20 minutes to share engaging and innovative ideas. Each segment is later made available on YouTube aka, “TED Talks.”Read More
Do you have a product or service that’s just not moving? On the surface, it seems to meet a critical need, the price seems reasonable and when you tell potential clients or customers about it, they like the idea. Heck, a few have even bought once you explained it to them. Wait . . . come again? They bought your product or service when you were able to explain it? That’s when you know you have a packaging problem — a marketing and branding problem — NOT a product problem!Read More
Yes, I know we are in the age of texting. Yes, I know shortcuts in language are fairly easily understood, even by folks over the age of 30. But “somebody” forgot to tell the millions of unemployed currently looking for jobs in business that writing clearly and concisely is STILL critical to success in the workplace.Read More
Think one disgruntled customer can’t hurt your company that bad? Think again!
One-quarter of U.S. consumers are far more likely to spread the word about a bad experience or product than a good one, according to Colloquy's latest research into word-of-mouth sharing practices.Read More
ï»¿As a business leader or owner, nowhere is your brand more on the line than when you are making a speech or giving a presentation. Why? Because – for better or worse – you ARE the brand; you are a walking, living, breathing testament of exactly what your company’s brand stands for!Read More
With all the hype about “what Super Bowl ad did you like the best?” “Which ads were good?” “Which ones were bad?” you might be inclined to ask, “Who cares? I have 15 employees on my payroll (or 150), and we need to sell more widgets! I don’t give a rat’s nine lives about Super Bowl Advertising! I don’t even have time to run a classified ad to replace the sales rep who left last week!”
True enough on most points. But here’s one reason why you might care.Read More
It’s almost May, and what’s a new college grad to do when there are no jobs in sight? It’s time to think about branding yourself, or packaging yourself, in a way that allows potential employers to really see your value – even in a market where they might not be considering hiring anyone at all!Read More