Blog Posts by Tag - Marketing Yourself

Want to avoid the deadliest 3 marketing plan sins?

October 26, 2011

Time to talk to Burgess now.

Ask yourself honestly: which of these three pitfalls is keeping you from developing an effective marketing plan for 2012?

Failure to launch: A great marketing plan takes preparation and foresight. Waiting till it’s too late can cost you dearly.
Failure to reach: It takes extraordinary efforts to reach today’s busy, multitasking consumers and businesses. Using one single medium—e.g., TV spots, trade magazine ads or Google AdWords—alone probably won’t cut it.
Failure to learn: Everyone knows you shouldn’t expect different results from the same tired approach. So make sure you explore new media, creative and PR ideas every chance you get.

At Burgess, we’ve helped dozens of clients plan effectively, on time and on budget. We know how to locate your best prospects, and how to talk to them persuasively.

Improving Open Rates for E-newsletters

July 21, 2011

If yours is like most companies, you work hard to capture a prospect’s email address. Next, you probably start sending the poor unsuspecting potential customer periodic emails; e-newsletters, new product announcements, etc. And thanks to a variety of analytics services, you can see just how many folks have opened—or not opened—your e-communications. Average open rates for email…
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Totally Hooked on TED

June 22, 2011

Over the past year, I’ve been smitten . . . by Ted. No, not the coffee delivery guy; but rather by TED (Technology, Entertainment and Design) – a conference where innovators are given a brief platform of 18-20 minutes to share engaging and innovative ideas. Each segment is later made available on YouTube aka, “TED Talks.”

What Can You Learn from Oprah?

May 31, 2011

This past week, Oprah Winfrey ended her 25 years as a daytime TV talk show host. With 18 million viewers watching the 4,560th show – the brand we know as Oprah bid us all a grand-beyond-imagination farewell, leaving no doubt that she left on her terms and on a very high note. I was thinking about the attributes that make Oprah the poster child for successful personal branding. Whether you…
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Want to Sell More? Look at the Packaging!

May 11, 2011

Do you have a product or service that’s just not moving? On the surface, it seems to meet a critical need, the price seems reasonable and when you tell potential clients or customers about it, they like the idea. Heck, a few have even bought once you explained it to them. Wait . . . come again? They bought your product or service when you were able to explain it? That’s when you know you have a packaging problem — a marketing and branding problem — NOT a product problem!

How you Write DOES affect what THEY think!

April 27, 2011

Yes, I know we are in the age of texting. Yes, I know shortcuts in language are fairly easily understood, even by folks over the age of 30. But “somebody” forgot to tell the millions of unemployed currently looking for jobs in business that writing clearly and concisely is STILL critical to success in the workplace.

How Much Harm Can One Unhappy Customer Do?

March 28, 2011

Think one disgruntled customer can’t hurt your company that bad? Think again!

One-quarter of U.S. consumers are far more likely to spread the word about a bad experience or product than a good one, according to Colloquy's latest research into word-of-mouth sharing practices.

Living Your Brand Behind the Podium

March 8, 2011

ï»¿As a business leader or owner, nowhere is your brand more on the line than when you are making a speech or giving a presentation. Why? Because – for better or worse – you ARE the brand; you are a walking, living, breathing testament of exactly what your company’s brand stands for!

What does Super Bowl Advertising Have to Do with My Business?

February 7, 2011

With all the hype about “what Super Bowl ad did you like the best?” “Which ads were good?” “Which ones were bad?” you might be inclined to ask, “Who cares? I have 15 employees on my payroll (or 150), and we need to sell more widgets! I don’t give a rat’s nine lives about Super Bowl Advertising! I don’t even have time to run a classified ad to replace the sales rep who left last week!”

True enough on most points. But here’s one reason why you might care.

Branding . . . It's a personal thing!

April 26, 2009

It’s almost May, and what’s a new college grad to do when there are no jobs in sight? It’s time to think about branding yourself, or packaging yourself, in a way that allows potential employers to really see your value – even in a market where they might not be considering hiring anyone at all!