Blog Posts by Tag - online

Facebook Timeline 101: Part 3

May 17, 2012

How to Use Timeline to Support Your Overall Marketing Activities

This is the third and final post in a three-part series designed to help you keep up with and take advantage of Facebook’s Timeline interface. In part one, we looked at the immediate changes that would alter your fan page’s look and feel. The second installment explored the new features that affect how your content is displayed on the Timeline. Now, we’re going to talk about how to fit Timeline posts into your overall marketing plan.

Facebook Timeline 101: Part 2

April 19, 2012

In this second installment we’ll explore the Timeline’s Milestone, Pinning and Highlighting features. These new features place more emphasis on visually appealing content, so your content strategy should focus on graphics, pictures and videos that encourage dialogue.

Connecting the Communications Dots

January 20, 2011

If I see any new trend in social marketing for 2011, it’s connecting the communications dots. For many companies, 2010 was the first step into expanding their e-communications:

Companies switched from print newsletters to e-newsletters (or at least offered their clients and customers the option of getting information by email or in print.)
Businesses dipped their collective toe into social media. They beefed up their Facebook pages, they started Tweeting and began to explore Foursquare, YouTube, blogs and other online avenues for connecting with key target audiences.

But in many cases, these first efforts were NOT always connected to each other...

Holiday Ad Strategies

December 1, 2010

If the strategies followed by major national retailers are mirrored by local advertisers, this holiday season will see an increase in use of television, a decrease in print advertising and an uptick in budgets for online ads and social networking sites, according to a recent article on BDO’s Retail Compass Survey in Advertising Age magazine.