Blog Posts by Tag - Public Relations
PR Instead of Advertising?
July 20, 2009
When budgets are tight, we often hear this from companies: “We’ll just cut our advertising budget and put a few dollars in PR. We’ll save money and get plenty of news coverage for nothing!” There are so many myths about public relations that I don’t know where to begin!
First, public relations is always an important part of a well-rounded marketing plan. That said, it… Read More
Setting Your Brand Apart!
June 8, 2009
It’s one thing to have a strong brand. But, what if your competitor’s brand is equally strong? Comparison advertising might be the answer. At the national level, we’ve all seen Campbell soup go head-to-head with Progresso. And, you’ve probably seen the Dunkin Donuts ads touting the results of their national taste test with Starbucks. Finally, over the years, there have been… Read More
Filing Chapter 11 and Your Brand
April 13, 2009
Every day, I see more companies filing for reorganization and protection from creditors under Chapter 11 bankruptcy law. Here’s the interesting piece from a marketing perspective: The only REAL difference for many companies in the “before” and “after” filing for Chapter 11 is that now, your customers know you are in financial trouble. Your brand has been tarnished.
Read MoreAre you ready for a crisis?
April 6, 2009
Every successful business has a financial plan and budget, an advertising and marketing plan and budget, and a plan for growth and expansion. However, the majority completely ignores a plan that could mean the difference between survival and disaster -- a crisis management plan.
Read MoreTrimming the fat on your advertising budget?
February 20, 2009
Let’s face it, the recession has hit hard for many businesses in Maine and across the country. But, I’m a big believer that smart businesses can make money in a down economy. You see, there are two types of businesses:
1.The businesses that wring their hands and wait until the proverbial “other shoe” drops. They are virtually paralyzed . . . waiting for the bad economy to… Read More
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Recent Posts
- Facebook Timeline 101: Part 3
May 17, 2012 - Facebook Timeline 101: Part 2
April 19, 2012 - How Mainers Blend Platforms to Source News
April 10, 2012 - Facebook Timeline 101: Part 1
March 30, 2012 - Creation Vs. Curation: Which is best for your brand?
February 10, 2012
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December 30, 2010
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