Blog Posts by Tag - Storytelling
It's All in the Packaging!
March 23, 2010
I’m struck today about how easily we are influenced not only by what we see, read and hear, but more importantly by how it’s delivered. I ran across a statistic today: having quotation marks in your headline results in a 28 percent increase in response rate. What? You’re kidding me, right? But, what if the quotation marks were around a misstatement of facts? Does that matter?… Read More
Trade PowerPoint for Pencil and Paper?
November 30, 2009
Picture this...you’re on your way to an important client meeting to present some innovative concepts that will greatly improve their bottom line. Things couldn’t be better. You are prepared, informed and ready to give the most engaging presentation of you’re life …with only a pen and paper.
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March 7, 2013 - Too Much Of A Good Thing
March 1, 2013
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February 15, 2012
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