Blog Posts by Tag - Strategic Selling

Cultivate a Team of Strategic Sellers

December 28, 2009

The year 2010 will require all of us to work smarter. Working harder just won’t cut it. In the past, we’ve taken great pride in being strategic thinkers and planners. Now, we need to integrate strategy into what we actually do and how we sell. I came across a white paper from the University of Michigan Ross School of Business entitled: “Strategic Selling”, by John Monoky…
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Is Your Brand Contributing to the Future?

December 14, 2009

We talk a lot about what’s next: Will sales go up in 2010? Are things looking better? My question to you is: are YOU looking better? What have you done to position – or even change – your products or services to better meet the needs of your customers or clients in this nebulous “future”? Do you get the difference? It’s not about getting ready to take advantage…
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Trade PowerPoint for Pencil and Paper?

November 30, 2009

Picture this...you’re on your way to an important client meeting to present some innovative concepts that will greatly improve their bottom line. Things couldn’t be better. You are prepared, informed and ready to give the most engaging presentation of you’re life …with only a pen and paper.

Are You Ready for the "New Normal"?

November 9, 2009

I don’t know what the “new normal” is just yet, but I can tell you if you have guided your brand successfully through the past 12 months, it’s time to look out from under the covers, dust yourself off and get your business and your brand ready for 2010.

Stop Talking about "Bad Times"!

October 19, 2009

Guess what? Consumers don’t want to hear about the economic downturn in your ads! So many companies are trying to hitch a sales event to “bad times” that the consuming public is beginning to feel used!

Do Banner Ads Work?

October 5, 2009

We all like to think we are immune to advertising? Yeah . . . we might SEE an ad, but it doesn’t affect our buying decisions, and we don’t really READ the ads or LISTEN. Nowhere is this attitude more pervasive than when applied to how we feel about online advertising. In our way of thinking, banner ads simply exist . . . they are part of the background noise that doesn’t affect us. Right?

Is Summer a Better Brand than Winter?

September 28, 2009

When it comes to the Olympic Games . . . the answer may be “yes!” Advertising gurus on Madison Avenue say that selling ads and sponsorships in the upcoming winter Olympics is proving more difficult than anticipated.

How the Economy Affects YOUR Brand

September 21, 2009

We all know that if you are a non-profit, you don’t want to produce anything printed piece that’s “too flashy” or “too slick”, because your members will cry foul . . . declare that their “dues” are being wasted, etc.