At Burgess Advertising, “branding” is more than a buzzword; it’s the very heart of marketing your product or service. One factor common to all our most effective branding work is a collaborative approach with our Clients right from the start, helping to refine, recreate or discover from scratch the most effective positioning of their brand.

We believe in taking a scientific and quantifiable approach to brand development. If your product or service is new, we ferret out the niche in your target market’s mental “brand map” that will yield the highest ROI, then craft a brand identity to thrive there. If you have an existing brand, we assess its current strengths and weaknesses in the minds of your consumers, then nurture the former while overcoming the latter.

We understand the power of brands, and are careful to retain any positive elements of your existing brand. And we are mindful that the ultimate objective of our branding work is to support your marketing and business goals.

We take a disciplined approach based on common sense: we gather information, analyze the data, determine the desired outcomes, make decisions based on knowledge of target audiences and markets, develop plans, create ideas, put them into action, test to see what worked and what didn’t, make adjustments, do it again.

But we won’t deny that our branding process involves a certain amount of intuition grounded in our decades of experience…and even a bit of magic. (For more on this, read about our Big BAM! Theory.) The result is that for us, and our clients, branding at Burgess is nearly always fun.