INTERACTIVE SERVICES

With online media exploding and constantly evolving, Burgess recognizes the importance of selecting the right online vehicle(s) for delivering your message and engaging your clients, potential clients and affiliates.

Our team will help beef up your existing website or devise a new one so that people can easily understand and acquire the goods and services you offer, as well as walk away with a favorable impression of their online experience with you. At the same time we have the expertise to help you collect valuable consumer data and use metrics so that you can gauge your successes and, if necessary, adjust your game.

We can help you fortify your web presence with a social media marketing strategy that will work in concert with your website and other marketing outreach efforts to grow your online community base. (See Social Media Marketing Services below for details.)

At Burgess, our interactive services, creative and strategic marketing team has:

• The tools you need to maintain and support your brand identity on the web and in your interactive media collateral such as e-news campaigns, online surveys, web workshops, and syndicated material such as blogs and audio/video casts;
• The expertise to optimize your website for improved search engine positioning, and collect and convey site usage behavior;
• The experience devising paid placement strategies on search engines and other online venues that will bolster traffic to your site;
• The ability to advise you on what social media tools will work best with your business model, and how to best engage your audience in a way that supports your objectives and work habits; and
• The sophisticated data collection and management tools for Customer Relationship Management (CRM) and e-commerce support.

SOCIAL MEDIA MARKETING SERVICES

Let Burgess help you carry on conversations with your social media contacts. From auditing your and your competitors’ presence and practices to managing your Facebook account and writing blogs, we can set you up with a strategy to engage your friends, fans and passers-by with thoughtful commentary to everyday conversation.

Our public relations, interactive services, and media buying team stays on top of the latest web 2.0 trends and technology so you don’t have to. This allows us to offer you a broad scope of services that you can tailor to your outreach efforts.

Below is a laundry list of BAM Social Media Marketing Services to choose from:

• Social Media Audit – Let us take a look at what are you and your competitors are doing now and report on our impressions of your standing.
• Outreach Strategies – We’ll help you find your “voice,” devise a strategy for engaging your audience, and put together a plan that will make the most of all your Internet activities.
• Account Set-up – Burgess will set-up your social media account software, brand and customize their profiles, blogs & channels, and convert any assets you might have that are suited for these venues into web-friendly formats.
  • Profiles: Facebook, Twitter, Linkedin
  • Blogs: Commenting Authoring & Posting Options
  • Email Marketing Accounts, Branded Templates
  • Online Survey Set-up and Distribution
  • YouTube Video Channels, Audio/Video Conversions
  • Photo Sharing: Flickr
• Maintenance Services – If needed, Burgess can do the talking for you. Let us maintain your blogs and social media accounts. We’ll write entries, make comments, answer questions, and tweet on your behalf.
• Reputation Monitoring – We’ll track what people are saying about your products, services, and company and help you seize any opportunity to be responsive and responsible to your customer base and target audience.
  • Real-time Blog Monitoring
  • Social Network Monitoring
  • Online News Service Monitoring
  • Niche Websites, News Services, Communities
• Search Engine Optimization – Your website, your social media accounts, and your blog all need to work together to cross promote and drive traffic back to your website. Doing so will not only help people understand and take advantage of what you offer, but will also help boost your search engine rankings. Let us employ our tips and tricks for making these venues best work in concert together and maximize your exposure.
  • Keyword Research
  • Source Code Development
  • SEO Copywriting
  • Link Relationships
  • Tags
• Search Engine Marketing and Online Advertising – Whether you’re undertaking a Google Adwords campaign or advertising online with Facebook or Mainebiz, we can help you set-up your services, and monitor the results.
  • Pay Per Click (‘PPC’) Management
  • Optimize PPC Accounts
  • Regional Targeting
  • Optimized Ad Copy
  • Strategic Keyword Selection
  • Bid Management
  • Analytics
• Paid Inclusion (On Online Directories, News Services, Niche Websites)
  • Copy Development and Graphic Design for Online Advertisements
• Article/Press Release Marketing – Burgess uses regularly updated electronic software and databases of news outlets (traditional and new media) and journalists - local, regional, national and international - to distribute media releases and monitor the news. Using these we can customize your release, or pitch, to relevant media and journalists. We can also use these services to see what your competitors are doing and/or saying about you, as well as track trends in your industry.
• Website Performance Reports – making sense of Google Analytics
• iPhone/SmartPhone Apps