Our full-time media department offers decades of planning and buying experience, ranging from local to national and international, including spot television, radio and cable, as well as consumer and trade print. Our aggregate market strength enables us to negotiate fiercely with the media to get the most efficient rates available for each client.
We provide:
- Detailed broadcast schedules and print plans
- Review of station affidavits for accurate program placement and commercial rotations. If necessary, makegoods and/or bonus weight are negotiated.
- TV post-buy analyses
To better serve our clients, we subscribe to Nielsen Media Research (TV) and Arbitron Radio Market Reports for all active local markets, as well as to national and international SRDS directories for newspapers and business and consumer magazines. We also subscribe to STRATA, a unique software system that enables us to give our clients a detailed picture of how their media plans are actually working to reach their target audiences.
