Logo Logo
Facebook Twitter LinkedIn Google+ Our Blog
E.J. Prescott
E.J. Prescott
E.J. Prescott
Our solution for a unique three-page co-op ad placement (back cover plus inside spread) played up the colors strongly identified with AMERICAN & Team EJP
One of our 60th Anniversary ads plays off the Prescott family’s passion for motorsports, and highlights the three generations that have led Team EJP
E.J. Prescott
E.J. Prescott
E.J. Prescott
This ad summed up the issues that make Team EJP an essential partner for water utilities and municipalities
E.J. Prescott
E.J. Prescott
E.J. Prescott
Ad from our “Imitations” Campaign
E.J. Prescott

The Situation

A family business based in Gardiner, Maine, E.J. Prescott, Inc. has distributed a full line of water, wastewater and stormwater products since 1955. Burgess has worked with “Team EJP” since 1992 to enhance the value of the brand and support the growth of its territory and product lines. 

The Challenge

Team EJP is in constant competition with other distributors whose main strategy tends to be low pricing. At the same time, the company’s key customers (municipalities, water and wastewater utilities) face a loss of technical expertise, aging infrastructure and increasing demand for scarce water resources.

Our Strategy

Burgess has developed a series of memorable image ad campaigns to break through the clutter in trade publications and position Team EJP as the industry leader in service and expertise. Burgess’s campaigns for EJP demonstrate the company’s innovative practices and depth of knowledge, while featuring a human touch to connect with customers.

A crucial factor in the company’s success has always been superior service and responsiveness to the needs of its customers. And a big reason for that is the Prescott family’s commitment to the company through three generations.

Results

Over the past two decades, E.J. Prescott, Inc. has grown rapidly and profitably to become the leading privately-owned waterworks distributor in the U.S., with a territory now ranging from Maine to Indiana. Their proprietary brands we helped develop, such as KNOW H2OW Engineering Seminars and Beyond SPECS, have earned Team EJP the strongest reputation in the business for innovation and product expertise.

Channels

  • Branding/Logo Design
  • Graphic Design
  • Ads
  • Public Relations

 Download the Full Case Study

E.J. Prescott
E.J. Prescott
E.J. Prescott
Our solution for a unique three-page co-op ad placement (back cover plus inside spread) played up the colors strongly identified with AMERICAN & Team EJP
Our solution for a unique three-page co-op ad placement (back cover plus inside spread) played up the colors strongly identified with AMERICAN & Team EJP
One of our 60th Anniversary ads plays off the Prescott family’s passion for motorsports, and highlights the three generations that have led Team EJP
One of our 60th Anniversary ads plays off the Prescott family’s passion for motorsports, and highlights the three generations that have led Team EJP
E.J. Prescott
E.J. Prescott
E.J. Prescott
This ad summed up the issues that make Team EJP an essential partner for water utilities and municipalities
This ad summed up the issues that make Team EJP an essential partner for water utilities and municipalities
E.J. Prescott
E.J. Prescott
E.J. Prescott
Ad from our “Imitations” Campaign
Ad from our “Imitations” Campaign