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E.J. Prescott
E.J. Prescott
E.J. Prescott
Our solution for a unique three-page co-op ad placement (back cover plus inside spread) played up the colors strongly identified with AMERICAN & Team EJP
One of our 60th Anniversary ads plays off the Prescott family’s passion for motorsports, and highlights the three generations that have led Team EJP
E.J. Prescott
E.J. Prescott
Ad from our “Beyond SPECS” Campaign
Ad from our “What’s Gonna Go First?” Campaign
E.J. Prescott
E.J. Prescott
E.J. Prescott
Ad from our “Imitations” Campaign
E.J. Prescott

The Situation

A family business based in Gardiner, Maine, E.J. Prescott, Inc. has distributed a full line of water, wastewater and stormwater products since 1955. Burgess has worked with “Team EJP” since 1992 to enhance the value of the brand and support the growth of its territory and product lines. 

The Challenge

Team EJP is in constant competition with other distributors whose main strategy tends to be low pricing. At the same time, the company’s key customers (municipalities, water and wastewater utilities) face a loss of technical expertise, aging infrastructure and increasing demand for scarce water resources.

Our Strategy

Burgess has developed a series of memorable image ad campaigns to break through the clutter in trade publications and position Team EJP as the industry leader in service and expertise. Burgess’s campaigns for EJP demonstrate the company’s innovative practices and depth of knowledge, while featuring a human touch to connect with customers.

A crucial factor in the company’s success has always been superior service and responsiveness to the needs of its customers. And a big reason for that is the Prescott family’s commitment to the company through three generations.

These are the most recent campaigns:

“Imitations” (2010 - 2012) compared lower-priced competitors to icons of inauthenticity such as Elvis—and biker—wannabes, who may look the part but can’t deliver the goods when it counts.

“What’s Gonna Go First?” (2013 - 14) employed dramatic visuals to position Team EJP as the best resource for addressing the severe challenges facing water utilities: an aging workforce, depletion of water supplies, worn-out pipes, and municipal budget constraints.

The “Beyond SPECS” Campaign (2014 - current) introduces an innovative set of “specifications” that go beyond pipe dimensions to encompass emergency service, safety, training and water management expertise. A handout delivered USB drives loaded with the actual Beyond SPECS document, while a print campaign positioned ordinary specs as old-fashioned.

Partnership & Leadership
We have also developed highly effective tactical campaigns for subjects such as Team EJP’s unmatched reference manual and new product lines the company has taken on.

Most notable among these has been AMERICAN Flow Control (in the early ‘90s), and its sister company, AMERICAN Ductile Iron Pipe (last year). Our co-op ads with AMERICAN center on the shared values of the two companies, which at first glance are very different in size, location and function.

Celebrating 60
Our newest ads for Team EJP this spring trumpet the extraordinary commitment of three generations of the Prescott family that have led the company in its first 60 years.

Results

Over the past two decades, E.J. Prescott, Inc. has grown rapidly and profitably to become the leading privately-owned waterworks distributor in the U.S., with a territory now ranging from Maine to Indiana. Their proprietary brands we helped develop, such as KNOW H2OW Engineering Seminars and Beyond SPECS, have earned Team EJP the strongest reputation in the business for innovation and product expertise.

As the company celebrates its 60th anniversary, the second-generation CEO, Peter E. Prescott, increasingly turns to the third-generation President, Steven E. Prescott, for leadership. As a proud partner with Team EJP, we at Burgess look forward to helping position the company for growth as it meets the challenge of restoring America’s infrastructure to world-class quality.

Channels

  • Branding/Logo Design
  • Graphic Design
  • Ads
  • Public Relations

 Download the Full Case Study

E.J. Prescott
E.J. Prescott
E.J. Prescott
Our solution for a unique three-page co-op ad placement (back cover plus inside spread) played up the colors strongly identified with AMERICAN & Team EJP
Our solution for a unique three-page co-op ad placement (back cover plus inside spread) played up the colors strongly identified with AMERICAN & Team EJP
One of our 60th Anniversary ads plays off the Prescott family’s passion for motorsports, and highlights the three generations that have led Team EJP
One of our 60th Anniversary ads plays off the Prescott family’s passion for motorsports, and highlights the three generations that have led Team EJP
E.J. Prescott
E.J. Prescott
Ad from our “Beyond SPECS” Campaign
Ad from our “Beyond SPECS” Campaign
Ad from our “What’s Gonna Go First?” Campaign
Ad from our “What’s Gonna Go First?” Campaign
E.J. Prescott
E.J. Prescott
E.J. Prescott
Ad from our “Imitations” Campaign
Ad from our “Imitations” Campaign