Allen Insurance & Financial needed a new website that would bolster its credibility in the industry, entice / cross-sell new business, and tout the multitude of benefits people can take advantage of when working with Allen professionals. Burgess developed a site that met these needs and further leaned on one of their brand elements - Allen's vast maritime expertise. The site is supported by a state-of-the-art content management system, features an industry blog, and has been search engine optimized for peak performance.
Coast of Maine Quilts needed a new website to extend and support its sales efforts, bolster credibility in the marketplace and make the site easier to work with. Burgess recrafted the site's informational structure and usability scheme and devised a dreamy look and feel that clearly depicts how easy it is to use the site's quilt design tool, and promotes the quality artisanship and care that goes into making each and every CMQ quilt.
Burgess recently redesigned this site to better serve its diverse audience of Maine residents, businesses, Qualified Partners and staff. We reorganized content into a more logical structure, provided interactive touch points to facilitate application processes, and refined search capabilities to support user inquiries. Further, we search engine optimized the site for improved search rankings. The site comes equipped with a state-of-the-art, user-friendly CMS.
In redesigning the USA Ski Jumping website, Burgess’s first goal was to make it as visually exciting as the sport itself. On a more practical level, the site had to be easy to navigate, simple to update quickly , and effective as a tool to grow the USASJ community.
The Y's existing website was lackluster given its own vibrancy, and people found it difficult to consider the full suite of fitness and wellness programs available at its multiple facilities in Maine. Burgess conducted stakeholder interviews and a comprehensive online industry analysis to develop a design strategy for the site that would make it stand out, and present content in a way that would be easy to access program information and class registration. After its launch, corporate headquarters recommended this website as a model for future Y websites because it was "easy to navigate, and well designed."