Efficiency MaineIn a :30 spot, we touted the benefits of Efficiency Maine's business advice and incentives throughout the state — from the ocean, to the city, to the inland farms of Maine. The results of this ad were extremely impressive. The Business Program saw significant growth from 69 percent aided awareness in 2008 to 84 percent in 2010! In addition, the number of business projects completed in 2007 was 727 and more than doubled to 1656 in 2010.
MercyMercy Specialty Practices "Excellence at the Heart of Healing"—Burgess combined high-quality filmed images and evocative music to convey the unique combination of medical excellence and caring that patients experience at six key Mercy specialty practices. Watch this one about Joint Replacement.
MercyThe Birthplace at Mercy "Baby Cam" - Burgess conceived of a precocious newborn who videotapes and narrates this :30 classic about the amenities and personal care that help make the Birthplace Everything you're expecting...and more.
Southern Maine Community CollegeWhen Southern Maine Community College came to Burgess for marketing help, we knew we did not want a traditional college ad of smiling happy students. To convey a high-tech image on a limited budget, Burgess turned to cutting edge graphics and animation to create a spot that is completely outside of the box. The entire ad was created with still photography that was then digitized to give off a sense of movement and uniqueness.
Catholic CharitiesIn these two :30 spots, we featured various Catholic Charities' programs in brief but compelling vignettes to demonstrate their important role in "Providing help and creating hope in Maine"—among donors, aid recipients and the general public. Since confidentiality concerns prevented the use of actual program participants, we used skilled actors for most of the principals, and shot in actual locations.
Department of Environmental ProtectionWhen the Department of Environmental Protection wanted to raise awareness of the potential harm lawn care products can have on water quality and human health it chose Burgess to create a sequel to its highly visible "Ducky" campaign. Thus "Devil Ducks" was born, a special-effects laden spot that shows what persons suspect to be harmless fertilizer, bug and weed killers used on lawns all across Maine represented by yellow rubber ducks morphing into "devil ducks" as rain washes these chemicals off lawns, down ditches and drains and into our rivers, lakes and bays.