MeHAF set the challenge of quickly gaining broad awareness of enroll207.com, their website to help Mainers gain up for coverage on the new Health Insurance Marketplace, within a short timeframe last fall and winter. We created a series of commercials that effectively targeted different key audiences, from families to young adults. Two of our spots won national Communicator Awards, and—more important— the enroll207.com campaign more than doubled Maine’s original enrollment goals.
We developed the theme, It's about time! for this spot—and complementary print and online materials—to introduce Mercy's innovative Express Care+ service. The spot encourages busy people to choose Mercy Express Care+ over the emergency room or "urgent care" for fast, affordable, expert care.
On a tight budget, Burgess created a high-tech look in this commercial for MEPC’s “Celebrate Awesome” Open House, which used photo stills and type treatments to catch the target audience’s eyes and deliver the message clearly.
When Southern Maine Community College came to Burgess for marketing help, we knew we did not want a traditional college ad of smiling happy students. To convey a high-tech image on a limited budget, Burgess turned to cutting edge graphics and animation to create a spot that is completely outside of the box. The entire ad was created with still photography that was then digitized to give off a sense of movement and uniqueness.
When the Department of Environmental Protection wanted to raise awareness of the potential harm lawn care products can have on water quality and human health it chose Burgess to create a sequel to its highly visible "Ducky" campaign. Thus "Devil Ducks" was born, a special-effects laden spot that shows what persons suspect to be harmless fertilizer, bug and weed killers used on lawns all across Maine represented by yellow rubber ducks morphing into "devil ducks" as rain washes these chemicals off lawns, down ditches and drains and into our rivers, lakes and bays.